Perrier's bright activation was housed inside a clear tent. Outside, a bubble machine sent hundreds of bubbles floating through the air, drawing curious festival-goers over to check out the source.
A photo op allowed guests to step into a booth that looked like a hot-air balloon, and pose in front a whimsical backdrop.
Clif Bar was another company to provide a relaxed lounge area, filled with summery folding chairs and bean-bag games.
For the world premiere of AMC's supernatural drama-comedy Preacher, which is based on the comic book of the same name, the network brought the show's promotional imagery to SXSW with an upside-down church. The installation, produced by InCharge Entertainment Marketing, was on display March 11 to 15 on the corner of Red River and 4th Streets.
The experience featured vintage typewriters, vinyl records, and custom greeting cards that attendees could mail out using mailboxes, which were also part of the event's decor.
