Brand Activation

August 15, 2017

The activation featured a branded ice wall with cash prizes and an ice sofa for photo ops.

The activation featured a branded ice wall with cash prizes and an ice sofa for photo ops.

Photo: Greig Reekie

Brand ambassadors invited passersby to use an ice pick to chip for their prize.

Photo: Greig Reekie

LG partnered with the agency First and Hs Ad USA to design the structure in New York's Rockefeller Center.

LG partnered with the agency First and Hs Ad USA to design the structure in New York's Rockefeller Center.

Photo: Pearcey Proper

The masked twins, which were played by 6-year-old actors, wore costumes from the film.

The masked twins, which were played by 6-year-old actors, wore costumes from the film.

Photo: Matt Alexander/PA Wire

At the smoothie stand, visitors could snag the Not-Your-$20-Strawberry-Glaze Smoothie, which was inspired by the viral smoothie from a popular LA grocery store.

No $20 Viral Smoothies Here—How ALDI Created an Outdoor Farmers Market Pop-Up

The activation was disguised as an ordinary porta-potty.

See How Disney’s Phineas and Ferb Transformed a Porta-Potty into a Music Festival Activation

Disney+ hosted a Throwback Experience for fans June 12-15 in Los Angeles.

Disney+ Leaned Into Y2K Vibes for a 'Throwback' Pop-Up Experience in LA

2025 Industry Innovators Article Image Brands

Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level

Experiential Marketing, Activations & Sponsorships

No $20 Viral Smoothies Here—How ALDI Created an Outdoor Farmers Market Pop-Up

The grocery store chain showcased its affordable products within a cute farmstand-like setting.

At the smoothie stand, visitors could snag the Not-Your-$20-Strawberry-Glaze Smoothie, which was inspired by the viral smoothie from a popular LA grocery store.

Experiential Marketing, Activations & Sponsorships

See How Disney’s Phineas and Ferb Transformed a Porta-Potty into a Music Festival Activation

At the Vans Warped Tour in Washington, D.C., the network offered the show’s superfans a fun secret spy lair.

The activation was disguised as an ordinary porta-potty.

Experiential Marketing, Activations & Sponsorships

Disney+ Leaned Into Y2K Vibes for a 'Throwback' Pop-Up Experience in LA

Millennials, this one's for you. The streamer welcomed thousands of guests during a four-day experience celebrating its beloved '90s and '00s IP.

Disney+ hosted a Throwback Experience for fans June 12-15 in Los Angeles.

Brands & Event Pros

Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level

These companies broke through the noise with creative activations, events, and experiences that engaged attendees, fans, and consumers.

2025 Industry Innovators Article Image Brands

Experiential Marketing, Activations & Sponsorships

Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity

LinkedIn, Spotify, Canva, Pinterest, Meta, and dozens of other top brands showed up in a big way at the world’s most creative week. Take a look inside their splashy activations.

LinkedIn's Rooftop & Studio

Experiential Marketing, Activations & Sponsorships

Block Party: See How Minecraft Was Transformed Into an IRL Video Game

The popular game has been turned into an interactive in-person experience that just opened in Canada.

Visitors embark on a rescue mission with a team of fellow Minecrafters.

Step Right Up: 10 Carnival Decor Ideas That Balance Whimsy and Elegance

Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity

See How Disney’s Phineas and Ferb Transformed a Porta-Potty into a Music Festival Activation

7 Smart Ways to Beat the Heat at Outdoor Events

Industry Innovators 2025: Sephora

Disney+ Leaned Into Y2K Vibes for a 'Throwback' Pop-Up Experience in LA

Experiential Marketing, Activations & Sponsorships

50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More

Here’s a look at some steal-worthy ideas we spotted in June 2025.

The pop-up brought the magazine to life through live hair demonstrations by local stylists, along with immersive moments designed to honor the legacy, creativity, and versatility of Black hair.

Experiential Marketing, Activations & Sponsorships

See Inside This High-Tech, Multisensory Experience from Don Julio

Part guided tasting, part interactive art experience, the latest activation from the spirits brand immersed guests into the culture of the popular tequila.

During the experience, guests traveled from the red clay fields of Jalisco to the heart of a modern Mexican celebration.

Experiential Marketing, Activations & Sponsorships

This Event Turned Home Decor Into a Celebration of Latinas' Life Moments

Walmart and Apartment Therapy teamed up to celebrate the Becky G & Alejandra home collection—while also spotlighting the often-overlooked personal milestones of Latina creators.

The 'Mainstays Mujeres' event, which drew 32 Latina content creators, transformed a private residence in Venice, Calif. on May 30.

Experiential Marketing, Activations & Sponsorships

Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival

The annual music festival featured sponsorship firsts and lots of colorful experiences from brands like Kiehl's, 7-Eleven, and Coca-Cola.

It included an iconic cassette tape photo backdrop.

Experiential Marketing, Activations & Sponsorships

Summer Lovin': See How These Brands Celebrated Romance

From prebiotic soda to laundry appliances, brands are cashing in on the feel-good vibes of coupledom.

Them x Destination DC's WorldPride DC Kick Off Event

Experiential Marketing, Activations & Sponsorships

Brands Are Backing Out of This Year's Pride Events—But Some Are Stepping Up

Facing political pressure, some companies are cutting back on public and financial support for LGBTQIA+ events, while others remain strong.

Washington, D.C., is hosting this year’s WorldPride celebration.

Page 1 of 135