Comedy series Broad City made its first appearance at Comic-Con with a life-size coloring book activation. Illustrations designed by Broad City artist Mike Perry covered the walls and furniture, and attendees used paint to add color. The activation—which took place at the San Diego Wine & Culinary Center—also offered Broad City-inspired manicures and temporary tattoos.
A Legion-branded wall and swing set provided a popular photo op outside of the activation. The Legion experience was part of FX’s larger Comic-Con presence, which was dubbed FXhibition and was held on the lawn of the Hilton San Diego Bayfront. The four-day fan experience offered several interactive experiences for fans, including a gravity-defying photo booth inspired by Atlanta, a sunscreen-application area inspired by The Strain, and a life-size American Horror Story-theme zoetrope.
Providing an upscale environment for classic games like penny toss and ring toss, Koncept designed stripped tents that were built by Occasions by Shangri La.
In 2013, guests at a private mansion in Beverly Hills were invited to play Jenga in a giant, colorful version of the game. The vodka brand used the blocks as a place to display its name.
The Sheraton event served hot dogs with an extensive array of toppings. Some of the more unusual options included fried garlic chips, braised short-rib chili, and wasabi. The event featured a hot dog cooking competition between chef Andrew Carmellini and all-star shortstop José Reyes.
