Branding ideas

Wedding planner Mindy Weiss spoke at the three-day conference. The custom-designed speaker stage backdrop by Event Effects Group featured the event's beachy color palette and icons that were designed by Gifts for the Good Life.

The design's ombre palette and cut-out icons were incorporated into the agendas, itineraries, and other conference materials.

The tropical designs carried over into watercolor patterns, which were used on pillow fabrics customized for the event and more.

"Make Waves" was spelled out in the pool during the welcome party; it was embraced as the unofficial theme of the event.

For the poolside party, the Breakers constructed an elaborate ice sculpture featuring an array of encased fish and seafood.

Branded towels were draped over the waiters' arms during the pool party.

Floral flamingos decorated the lawn during the croquet lunch.

This year, organizers enlisted Gifts for the Good Life to create a pop-up "boutiquerie" where guests could customize their welcome gifts. Miami-based event design company the Gilded Group collaborated on the area's design and provided the rentals, florals, and branded carts for the space.

The pop-up's custom carts and branded bars featured "his" and "hers" accessories, candy by Sugarfina, and more.

The event's branding was introduced in a countdown advent-style, two-part mailer. First, guests received a pop-up invitation and schedule of events, then a box filled with Engage! branded accessories, such as a sleep mask, luggage tag, and sunscreen. Gifts for the Good Life also created turn-down gifts for each evening of the event, which were themed to complement the activities the following day, such as a spa kit with a towel and robe and a travel set.

The gifting boasted positive and playful messaging like "take it all in," "you got this," "make big plans," and "power full."

Vanessa Kreckel of Two Paper Dolls designed the leather name tags, which featured a charm for each year the guest had attended an Engage! summit.

For the beach club luncheon, Kreckel designed delicate laser-cut menu cards shaped like sea fan coral.

For breakfast, guests enjoyed cherry-chia seed pudding and coconut acai bowls.

Ornate fruit carvings served as colorful decor during the morning meal.

Artisanal popsicles on custom idiom sticks—with sayings like "Just chilling at Engage!16 The Breakers"—provided a refreshing afternoon break.