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  1. Production & Strategy
  2. Experiential Marketing, Activations & Sponsorships

Activations

May 6, 2018
Annual Garden Brunch
Annual Garden Brunch

The 25th edition of the annual Garden Brunch, founded by Tammy Haddad, drew a bipartisan crowd to the Georgetown home of Mark Ein. Guests like White House counselor Kellyanne Conway were asked to pen responses to the questions, “What will you do to help support U.S. Veterans?” or “Why is it important to have free press?” on Microsoft devices.

Photo: Courtesy of WHC Insider
In 2013, Chandon hosted its American Summer Soiree in New York with a step-and-repeat backdrop that included a dense collection of inflatable pool toys, including those in shapes of blue whales, pink flamingos, and flowers, alongside logo beach bags, balls, bottles, and chairs.
In 2013, Chandon hosted its American Summer Soiree in New York with a step-and-repeat backdrop that included a dense collection of inflatable pool toys, including those in shapes of blue whales, pink flamingos, and flowers, alongside logo beach bags, balls, bottles, and chairs.
Photo: Will Ragozzino/BFAnyc.com
The Museum of Modern Art’s annual Party in the Garden in New York in 2013 had a modern, tropical motif. Accordingly, the arrivals backdrop included plenty of greenery, which was accented with logos from MoMA and sponsor Cartier.
The Museum of Modern Art’s annual Party in the Garden in New York in 2013 had a modern, tropical motif. Accordingly, the arrivals backdrop included plenty of greenery, which was accented with logos from MoMA and sponsor Cartier.
Photo: Nadia Chaudhury/BizBash
A 2013 event partnership between jewelry and accessories brand Stella & Dot and liquor company Midori resulted in a 3-D press wall enlivened by emerald green colored objects—accessories from the line like sunglasses and necklaces, alongside the brightly colored bottles.
A 2013 event partnership between jewelry and accessories brand Stella & Dot and liquor company Midori resulted in a 3-D press wall enlivened by emerald green colored objects—accessories from the line like sunglasses and necklaces, alongside the brightly colored bottles.
Photo: Courtesy of Midori
One way to get an event's message out is to write it in a way that's too big to miss. The Angelina Jolie movie Salt premiered in Los Angeles in 2010 with 12-foot-tall letters that spelled out the film's name in eye-catching graphic form.
One way to get an event's message out is to write it in a way that's too big to miss. The Angelina Jolie movie Salt premiered in Los Angeles in 2010 with 12-foot-tall letters that spelled out the film's name in eye-catching graphic form.
Photo: Line 8 Photography. All rights reserved.
Global Meeting Exchange attendees also participated in an escape rooms-style puzzle session in another Espace C2 room. The answers were related to the conference's theme of how planners can make their meetings more innovative.
Global Meeting Exchange attendees also participated in an escape rooms-style puzzle session in another Espace C2 room. The answers were related to the conference's theme of how planners can make their meetings more innovative.
Photo: Courtesy of AccorHotels
Before the sessions in the Espace C2, Sid Lee chairman and co-founder Jean-Francois Bouchard spoke about how hotels can facilitate experiential activities for guests, along with nine factors that could change the future of meetings.
Before the sessions in the Espace C2, Sid Lee chairman and co-founder Jean-Francois Bouchard spoke about how hotels can facilitate experiential activities for guests, along with nine factors that could change the future of meetings.
Photo: Courtesy of AccorHotels
Pickling Party
Pickling Party

During this pre-dinner interactive experience from Wolfgang Puck Catering, guests break into groups and move from station to station pickling their own ingredients. Two weeks later, the jars are ready to eat. The catering company also provides recipe ideas with ways to use the new pickled ingredients.

Photo: The Mamones Photography
Camp-Style Barbeque Lessons
Camp-Style Barbeque Lessons

At Kimpton Taconic's adult summer camp in Manchester, Vermont, guests spend a weekend participating in outdoor activities, including hiking, kayaking, yoga, kite making, glass blowing, and zip-lining. Plus, attendees learn how to master the pit with alfresco barbecue lessons. The hotel offers two camp sessions (June 23 to 26 and August 25 to 28), with other weekends available upon request with three weeks’ notice. The cost is $418 a night per person.

Photo: Daniel Krieger
Fishing Excursion
Fishing Excursion

The Thompson Playa del Carmen in Mexico offers up a “Catch of the Day” program, where guests team up with local fishermen to catch fresh fish offshore, which can then be grilled or made into ceviche or sushi for the group dinner. In addition, guests can pair their fish dishes with the hotel's tequila and mezcal flight-tasting classes.

Photo: Courtesy of Thompson Playa del Carmen
Beekeeping Experience
Beekeeping Experience

At the Towers of the Waldorf Astoria New York, small groups can book an exclusive beekeeping experience, where they can explore the hotel's rooftop hives with a culinary team member and learn how the honey is incorporated into their three-course lunch of honey-infused dishes.

Photo: Courtesy of the Waldorf Astoria New York
Inspirational and educational phrases such as 'Start your own shit' and information on equal pay adorned the conference's walls.
Inspirational and educational phrases such as "Start your own shit" and information on equal pay adorned the conference's walls.
Photo: Chris Swoszowski
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