The Body Shop Experience II

May 17, 2018
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Cuervo also took over Felix’s Restaurant & Oyster Bar on July 24 for an exclusive after-hours experience. The event featured bar team partners from Vertical, Mexico City and Hanky Panky, Mexico, music by DJ Nacho, and mobile oyster shuckers who topped the shellfish with a Cuervo Reposado mignonette.
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Comic-Con 2025: How Brands Turned Downtown San Diego Into a Fandom Playground
At the recent Shopify Summit 2025, spaces looked a bit different than your typical employee conference. Instead of hotel ballrooms or expo halls, attendees explored eclectic environments inspired by where many small business dreams begin: basements, garages, and local bars. This makeshift convenience store featured custom items from Shopify merchants—plus posters with company Easter eggs and inside jokes. See more: How Shopify Shook Up the Traditional Conference Playbook
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Tales of the Cocktail 2025: See How These Brands Stood Out From the Crowd
Moët Hennessy, Jose Cuervo, and Balcones Whisky hosted happy hours, parties, and educational sessions at the annual cocktail conference in New Orleans.
Cuervo also took over Felix’s Restaurant & Oyster Bar on July 24 for an exclusive after-hours experience. The event featured bar team partners from Vertical, Mexico City and Hanky Panky, Mexico, music by DJ Nacho, and mobile oyster shuckers who topped the shellfish with a Cuervo Reposado mignonette.
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At the recent Shopify Summit 2025, spaces looked a bit different than your typical employee conference. Instead of hotel ballrooms or expo halls, attendees explored eclectic environments inspired by where many small business dreams begin: basements, garages, and local bars. This makeshift convenience store featured custom items from Shopify merchants—plus posters with company Easter eggs and inside jokes. See more: How Shopify Shook Up the Traditional Conference Playbook
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40 Cool Event Ideas You May Have Missed From YouTube, Backstreet Boys, and More
Here’s a look at some steal-worthy ideas we spotted in July 2025.
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This Fashion Retailer Brought Rodeo-Ready Style to the Calgary Stampede
SHEIN capitalized on the massive Canadian event to lasso more than 50,000 shoppers into its rodeo-ready pop-up, packed with cowboy boots, fringes, freebies, and more.
The highlight of SHEIN's first-ever Alberta pop-up: the western-themed Rodeo Ready Beauty Bar that was designed in bright pink and butter yellow, two of the season's trending colors.
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How Legacy Sponsors Showed Up at the 2025 Essence Festival of Culture
Longtime sponsors Coca-Cola and Disney leaned into immersive storytelling, thoughtful design, and community-driven programming at the 31st annual celebration of Black culture in New Orleans.
Coca-Cola's Essence Festival kickoff block party featured a custom charm station, photo ops, karaoke, and a double Dutch performance by GameOva Skip and Jump DC Superstars.
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Leave No Crumbs: See How Goldfish Created a Colorful Car Wash for Fourth of July Roadtrippers
The snack brand provided orange suds and custom snack mixes for families traveling over the holiday weekend.
More than 1,000 families visited the car wash activation.
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See Inside Fords Gin's Multisensory Experience at Rockefeller Center
Forget billboards. Fords Gin invited guests to taste its brand story with a multiroom experience that explored what really makes a good drink.
Fords Gin's 'Beyond the Pour' experience spanned a total of 7,378 square feet across four rooms. The final room, 'The Garnish Lounge' (pictured), was the largest, offering guests an array of citrus peels, cinnamon sticks, and even toasted bread to complete their gin cocktail.
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20 Times Event Bathrooms Became the Star of the Show (Yes, Really)
Whether functional or just for fun, these cheeky bathroom-themed activations prove no space is too private for creativity.
The Method campaign extended to the venue concourse, where a shower-inspired photo booth invites fans to engage with cultural touchpoints like un cafecito, snap selfies with themed backdrops, and even send postcards home. On opening weekend, lines stretched over an hour as fans waited to participate.
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No $20 Viral Smoothies Here—How ALDI Created an Outdoor Farmers Market Pop-Up
The grocery store chain showcased its affordable products within a cute farmstand-like setting.
At the smoothie stand, visitors could snag the Not-Your-$20-Strawberry-Glaze Smoothie, which was inspired by the viral smoothie from a popular LA grocery store.
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See How Disney’s Phineas and Ferb Transformed a Porta-Potty into a Music Festival Activation
At the Vans Warped Tour in Washington, D.C., the network offered the show’s superfans a fun secret spy lair.
The activation was disguised as an ordinary porta-potty.
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Disney+ Leaned Into Y2K Vibes for a 'Throwback' Pop-Up Experience in LA
Millennials, this one's for you. The streamer welcomed thousands of guests during a four-day experience celebrating its beloved '90s and '00s IP.
Disney+ hosted a Throwback Experience for fans June 12-15 in Los Angeles.
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