To celebrate season two of Amazon Prime Video’s comedy series The Marvelous Mrs. Maisel, the brand reopened New York’s iconic Carnegie Deli from December 1 to 8. The deli was turned into a 1950s version of itself, attracting passersby with a vintage Ford car and a branded bicycle parked outside. The pop-up was produced by Tool of North America with media and influencer outreach handled by Astrsk PR.
The deli, which garnered a waiting list of more than 7,000 people to dine, offered throwback prices and used proceeds as donations for the L.E.S. Girls Club; the event ended up raising more than $7,000. The inside of the deli also revamped the wall of fame to include framed images from the series.
For those dining in, tables displayed printed pink and white placemats, napkins, and menus that promoted the series.
Lego Canada unveiled a holiday mural created with 663,552 Lego bricks on December 4 at the third annual Holiday Fair in Nathan Phillips Square in Toronto. For three weeks leading up to the mural reveal, families were invited to help build one of the 18,432 Lego baseplates needed to create the 40-by 20-foot mural.
During Art Basel Miami Beach, Ruinart Champagne transformed the Miami Beach Botanical Gardens on December 5 into an artistic space thanks to Liu Bolin, known as “the Invisible Man.” During the event, the artist was live painted and camouflaged into a colorful large-scale installation of Ruinart’s rounded bottles.
Tribute Portfolio, Marriott International’s newest collection of independent hotels, debuted the “Pantone Pantry by Tribute Portfolio” at the Royal Palm South Beach Resort during Art Basel on December 6 and 7. The travel-inspired installation highlighted “Living Coral,” the 2019 Pantone Color of the Year. The Miami showcase came to life via interior designer Athena Calderone, Supergroup LSD, and pop-art illustrator Gabriel Alcala. The activation included 20-plus cabinets and drawers throughout the space, as well as an infinity mirror aquarium and a surprise confetti cabinet. Guests were immersed in the color with projection artwork from LSD.
The inaugural winter-theme festival in Toronto runs through December 30 in Ontario Place park. A section of the park features trees with hanging ornaments programmed to flow like the aurora lights.
The latest Los Angeles editon of Refinery29’s 29Rooms took place December 5 to 9 at the Reef downtown. Based on attendee feedback, organizers learned that attendees wanted more chances to connect. That concept was on display in the popular 29 Questions room, where guests were paired up with strangers to answer a series of intimate questions. Signage outside the space asked guests to put away their phones and "Try our social experiment and tap into the joy of shared humanity."
National Geographic partnered with WeWork to promote Valley of the Boom, an upcoming limited series about the ‘90s tech boom, turning co-working locations in New York, Los Angeles, and San Francisco into ’90s-style workplaces. The events, which took place December 3 to 6, featured branded vending machines that dispensed ‘90s-theme prizes. In lieu of quarters, the machine took payments in the form of posts about the event on social media.
An art installation created with black and green floppy disks doubled as a step-and-repeat.
