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  1. Production & Strategy
  2. Experiential Marketing, Activations & Sponsorships

Activations

December 14, 2018
Cheez Booth
Cheez Booth
The booth also featured a dance challenge stage. Guests stepped in front of a camera to try their best dance moves, which were broadcast in the Cheez app.
Photo: Mirrored Media/Lingerfree
Snapchat Creator Lounge
Snapchat Creator Lounge
Snapchat created a tranquil space for meetings and networking. Greenery, umbrellas, and colorful chairs gave the indoor event an outdoor feeling.
Photo: Courtesy of Snapchat
Snapchat Creator Lounge
Snapchat Creator Lounge
In one area, guests could pose for photos on a swing inside the Snapchat logo, which was displayed in front of a wall of greenery and florals.
Photo: Courtesy of Snapchat
LiveMe Consumer Booth
LiveMe Consumer Booth
To celebrate its broadcasting community and app features, video platform LiveMe worked with Mirrored Media to create a two-story experience featuring a DJ booth and an adjacent stage. Other features included a branded rotating halo sign, a large die-cut logo, and TV screens showing both streamed content and top LiveMe broadcasts.  A money machine doubled as a shareable photo op: Guests were challenged to grab as much LiveMe money as they could in the machine, which was then redeemable for custom swag and giveaways.
Photo: Mirrored Media/Lingerfree
MTV 'Cribs' Booth
MTV 'Cribs' Booth
The living room area was covered in colorful patterns on the walls, floor, couch, books, TV, and plants.
Photo: Courtesy of MKG
Chevrolet Sonic at the Chicago Auto Show
Chevrolet Sonic at the Chicago Auto Show
After composing and recording, guests could share their DJ beats on Facebook, text them to friends, or turn them into mobile ringtones.
Photo: Jenny Berg/BizBash
'Ready Player One'
'Ready Player One'

Warner Bros. and creative agency Giant Spoon drew inspiration from the 1980s and video games for the activation for the feature film Ready Player One. The entry tunnel featured a mirrored tunnel with neon lights, a wall of glowing cassette tapes, and 1980s props like a giant bust of the Iron Giant and the DeLorean, as well as a replica of the floating disco with mirrored floors.

Photo: Nadia Chaudhury for BizBash
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