10 Best Ideas of the Week: a D.I.Y. Sangria Wall, Pepsi's Giant Pink Flamingo Inflatable, a Boxing Video Booth

Pepsi launched its #Summergram campaign, highlighted by augmented-reality Instagram filters, and debuted six-story inflatable versions of campaign icons in New York, Miami, Chicago, and Los Angeles. In New York, a giant pink flamingo floated down the East River, in front of landmarks including the Brooklyn Bridge. The campaign launch also included a party at Pier 17, hosted by Chrissy Teigen and DJ Khaled. The Acceleration Community of Companies produced the event and designed the floats.

Univision held its Upfront over two days at Center415 in New York. After the presentation, guests were invited to make their own sangria. The D.I.Y. wall, devised by Riviera Caterers in partnership with First and Univision, held glasses filled with fruit. Guests could take a glass and choose to fill it with red or white wine from a spout. See more: 23 Highlights You Missed From 2019 Upfront and NewFront Season

For its first upfront as WarnerMedia, the company held an event at Stage 48 and tapped AGENC to produce and design a neon-infused event. The experiential firm created an illuminated candy wall that featured pierced acrylic boxes used as candy holders for lollipops and test tubes filled with a variety of candy. See more: 23 Highlights You Missed From 2019 Upfront and NewFront Season

Xandr, the advertising and analytics company owned by AT&T, held its debut presentation at Bryant Park Grill. The focal point of the arrival and breakfast tent was a deconstructed art piece featuring the Xandr logo. Ray Bloch Productions produced the event. See more: 23 Highlights You Missed From 2019 Upfront and NewFront Season

For HBO’s new documentary What’s My Name: Muhammad Ali, which was released May 14, the network partnered with Team Epiphany to produce a weekend-long experience that celebrated aspects of the late boxer and activist’s life and career featured in the film. The pop-up ran May 11 and 12 in a vacant space at 45 Grand Street in New York’s SoHo neighborhood. The center of the pop-up, dubbed the Athlete space, featured a life-size boxing ring. The space played looping audio of Ali’s “Rumble in the Jungle” speech. See more: HBO Took Guests to the Ring With a Muhammad Ali Pop-Up

An interactive station for guests was a video booth that invited them to show off their shadow boxing skills against the backdrop of a digital boxing ring. The end result was a black and white video with Ali’s “I am the greatest” quote appearing on the screen in gold, with the film's tune-in information as an end card. The video was edited on site and could be shared on social media. See more: HBO Took Guests to the Ring With a Muhammad Ali Pop-Up

The sixth annual Emerge Americas, a technology conference and trade show, took place April 29 and 30 at the Miami Beach Convention Center. On the show floor, "Corporate Startup Speed-Dating" brought together corporate executives, startup entrepreneurs, investors, and others for 20-minute conversations. See more: What You Can Learn From This Tech Conference's Registration and Floor Plan Changes

Skintimate opened a professional leg shave bar in New York’s SoHo neighborhood from May 17 to 19. Visitors could book a complimentary appointment online; walk-ins were also welcome. Guests could choose from a customizable menu of shave gels, scented and unscented razor handles, and cocktails. See more: Could Leg Shaving Replace Manicures at Events?

After getting their legs shaved, guests could choose a pair of heels, slippers, or even roller skates and pose at the “Gam Cam” photo booth area. They were encouraged to post to social media using the hashtag #GetReadyWithUs. See more: Could Leg Shaving Replace Manicures at Events?

To launch its Virgil Abloh-designed collaborative bottle in the U.S., Evian hosted a four-hour “Drip Drop” pop-up on May 9 at industrial space 393 NYC in Tribeca. Guests received a white ticket upon arrival, which they then held in the stream of a water fountain to reveal if they had won one of 10 signed bottles. See more: How Evian Captured Hypebeast Culture at its First Pop-Up