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  1. Production & Strategy
  2. Experiential Marketing, Activations & Sponsorships

10 Best Ideas of the Week: Spotify's Wildflower Stage, Moon-Printed Macarons, Butterfly Garden Centerpieces

Here's a look at 10 steal-worthy ideas we spotted this week.

Ian Zelaya
June 28, 2019

This week's roundup includes Spotify's wildflower-studded stage for a Local Natives performance in Los Angeles; macarons with edible moon prints at Smithsonian Channel's moon landing anniversary event in New York; butterfly garden centerpieces at the Peggy Notebaert Nature Museum’s annual Butterfly Ball in Chicago; and aerialists pouring prosecco from a lobster chandelier at Power Plant Contemporary Art Gallery's Power Ball in Toronto.

Spotify's Local Natives Performance
Spotify's Local Natives Performance
Spotify hosted a concert featuring Los Angeles-based band Local Natives on June 25 at Angels Point at Elysian Park. Event designer Kim Swift, creative director of production studio Magazine Projects, created the event’s environment, which featured a stage surrounded by various wildflowers and greenery, with violet colors inspired by the band’s album Violet Street. The performance hosted 200 fans who streamed the band the most on Spotify.
Photo: Presley Ann/Getty Images for Spotify
The Macallan Estate Open House Event
The Macallan Estate Open House Event
Whiskey brand the Macallan debuted its new spirit, the Macallan Estate, with an interactive event on June 19 at the 40 Riverside Drive townhouse in New York. The event featured a photo booth inspired by barley fields in Scotland, highlighting the barley grown on the brand’s Easter Elchies estate. TH Productions produced the event and the Bosco provided the photo booth.
Photo: Ian Zelaya/BizBash
Wisconsin Cheese Tasting Event
Wisconsin Cheese Tasting Event
Wisconsin Cheese held a tasting event on June 20 at Park Avenue Summer
in New York. The cheese company partnered with ShopPR and food stylist Diane Vezza to execute the event, which featured personal-size cheese plates and mini custom cheese boards.
Photo: Courtesy of Wisconsin Cheese
The Museum of Modern Art’s Party in the Garden
The Museum of Modern Art’s Party in the Garden
The Museum of Modern Art in New York hosted its annual spring fund-raiser, Party in the Garden, on June 4. The layout and design of the party, designed and produced by the museum’s in-house event team led by Tania Abitbol, was inspired by tropical flowers in light shades of lavender, rose pink, cantaloupe, and lime green. Pastel tropical foliage was used on the tables, accented by custom neon Lucite chargers with a lavender Anthurium print. Projections of tropical foliage completed the look throughout the space. See more: See What You Missed From Spring Benefits Season
Photo: Taylor McIntyre
The Peggy Notebaert Nature Museum’s Annual Butterfly Ball
The Peggy Notebaert Nature Museum’s Annual Butterfly Ball
The Chicago Academy of Sciences / Peggy Notebaert Nature Museum’s 21st annual Butterfly Ball, held in May at the museum, raised more than $2 million in support of its science education initiatives. More than 650 guests attended the event, which had a colorful, nature-inspired look by HMR Designs. Centerpieces combined greenery, flowers, and faux butterflies. See more: See What You Missed From Spring Benefits Season
Photo: Ana Miyares Photography
Smithsonian Channel Moon Landing Event
Smithsonian Channel Moon Landing Event
Smitsonian Channel held a 1960s-theme event celebrating the 50th anniversary of the moon landing on June 12 at Second Floor in New York. The event feature multiple vignettes including a living room with actors portraying a family gathering around the TV to watch the moon landing. The vignette included custom wallpaper and props such as a copy of Life magazine. The network partnered with marketing and event agency Advantage to produce and design the event. See more: Smithsonian Channel Took Guests Back to 1969 for a Moon Landing Celebration
Photo: Stacy Marie Photography
Smithsonian Channel Moon Landing Event
Smithsonian Channel Moon Landing Event
Desserts included macarons with edible moon prints. Catering was helmed by Florian Wehrli, executive chef for Laurent Tourondel Hospitality. See more: Smithsonian Channel Took Guests Back to 1969 for a Moon Landing Celebration
Photo: Stacy Marie Photography
HBO's 'Big Little Lies' Season 2 Event
HBO's 'Big Little Lies' Season 2 Event
HBO hosted an out-of-the-box celebration for season two of popular series Big Little Lies. Held on June 1—the official start of Pride month—the network teamed up with RQ Agency to design a party themed around character Amabella's birthday party. In keeping with the theme, a ball pit took the form of a princess castle. See more: 28 Fun Ideas From Recent TV and Movie Events
Photo: Matt Winkelmeyer/Getty Images for HBO 'Big Little Lies'
National Geographic's ‘Life Below Zero’ F.Y.C. Event
National Geographic's ‘Life Below Zero’ F.Y.C. Event
Nat Geo hosted a for-your-consideration event for several of its shows on June 2 at the Greek Theatre in Los Angeles. Designed and produced by the Firm, the daylong gathering included custom activations for each show, including a station where guests could get cryo facials (pictured) for Life Below Zero. Other highlights included a climbing wall for Free Solo, an old-school arcade for Valley of the Boom, a dog park for Hostile Planet, and more. See more: 28 Fun Ideas From Recent TV and Movie Events
Photo: Todd Wawrychuk/ABC/National Geographic
Power Ball: 21 Club
Power Ball: 21 Club
Power Plant Contemporary Art Gallery’s annual fund-raising event took place June 6 in Toronto. The event was themed around a surrealist speakeasy, with aerialists from A Girl in the Sky Productions pouring glasses of prosecco from a lobster chandelier. See more: This Toronto Art Benefit Took Guests to a Surreal Speakeasy
Photo: Brilynn Ferguson
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