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  1. Production & Strategy
  2. Experiential Marketing, Activations & Sponsorships

10 Best Ideas of the Week: Spotify's Wildflower Stage, Moon-Printed Macarons, Butterfly Garden Centerpieces

Here's a look at 10 steal-worthy ideas we spotted this week.

Ian Zelaya
June 28, 2019

This week's roundup includes Spotify's wildflower-studded stage for a Local Natives performance in Los Angeles; macarons with edible moon prints at Smithsonian Channel's moon landing anniversary event in New York; butterfly garden centerpieces at the Peggy Notebaert Nature Museum’s annual Butterfly Ball in Chicago; and aerialists pouring prosecco from a lobster chandelier at Power Plant Contemporary Art Gallery's Power Ball in Toronto.

Spotify's Local Natives Performance
Spotify's Local Natives Performance
Spotify hosted a concert featuring Los Angeles-based band Local Natives on June 25 at Angels Point at Elysian Park. Event designer Kim Swift, creative director of production studio Magazine Projects, created the event’s environment, which featured a stage surrounded by various wildflowers and greenery, with violet colors inspired by the band’s album Violet Street. The performance hosted 200 fans who streamed the band the most on Spotify.
Photo: Presley Ann/Getty Images for Spotify
The Macallan Estate Open House Event
The Macallan Estate Open House Event
Whiskey brand the Macallan debuted its new spirit, the Macallan Estate, with an interactive event on June 19 at the 40 Riverside Drive townhouse in New York. The event featured a photo booth inspired by barley fields in Scotland, highlighting the barley grown on the brand’s Easter Elchies estate. TH Productions produced the event and the Bosco provided the photo booth.
Photo: Ian Zelaya/BizBash
Wisconsin Cheese Tasting Event
Wisconsin Cheese Tasting Event
Wisconsin Cheese held a tasting event on June 20 at Park Avenue Summer
in New York. The cheese company partnered with ShopPR and food stylist Diane Vezza to execute the event, which featured personal-size cheese plates and mini custom cheese boards.
Photo: Courtesy of Wisconsin Cheese
The Museum of Modern Art’s Party in the Garden
The Museum of Modern Art’s Party in the Garden
The Museum of Modern Art in New York hosted its annual spring fund-raiser, Party in the Garden, on June 4. The layout and design of the party, designed and produced by the museum’s in-house event team led by Tania Abitbol, was inspired by tropical flowers in light shades of lavender, rose pink, cantaloupe, and lime green. Pastel tropical foliage was used on the tables, accented by custom neon Lucite chargers with a lavender Anthurium print. Projections of tropical foliage completed the look throughout the space. See more: See What You Missed From Spring Benefits Season
Photo: Taylor McIntyre
The Peggy Notebaert Nature Museum’s Annual Butterfly Ball
The Peggy Notebaert Nature Museum’s Annual Butterfly Ball
The Chicago Academy of Sciences / Peggy Notebaert Nature Museum’s 21st annual Butterfly Ball, held in May at the museum, raised more than $2 million in support of its science education initiatives. More than 650 guests attended the event, which had a colorful, nature-inspired look by HMR Designs. Centerpieces combined greenery, flowers, and faux butterflies. See more: See What You Missed From Spring Benefits Season
Photo: Ana Miyares Photography
Smithsonian Channel Moon Landing Event
Smithsonian Channel Moon Landing Event
Smitsonian Channel held a 1960s-theme event celebrating the 50th anniversary of the moon landing on June 12 at Second Floor in New York. The event feature multiple vignettes including a living room with actors portraying a family gathering around the TV to watch the moon landing. The vignette included custom wallpaper and props such as a copy of Life magazine. The network partnered with marketing and event agency Advantage to produce and design the event. See more: Smithsonian Channel Took Guests Back to 1969 for a Moon Landing Celebration
Photo: Stacy Marie Photography
Smithsonian Channel Moon Landing Event
Smithsonian Channel Moon Landing Event
Desserts included macarons with edible moon prints. Catering was helmed by Florian Wehrli, executive chef for Laurent Tourondel Hospitality. See more: Smithsonian Channel Took Guests Back to 1969 for a Moon Landing Celebration
Photo: Stacy Marie Photography
HBO's 'Big Little Lies' Season 2 Event
HBO's 'Big Little Lies' Season 2 Event
HBO hosted an out-of-the-box celebration for season two of popular series Big Little Lies. Held on June 1—the official start of Pride month—the network teamed up with RQ Agency to design a party themed around character Amabella's birthday party. In keeping with the theme, a ball pit took the form of a princess castle. See more: 28 Fun Ideas From Recent TV and Movie Events
Photo: Matt Winkelmeyer/Getty Images for HBO 'Big Little Lies'
National Geographic's ‘Life Below Zero’ F.Y.C. Event
National Geographic's ‘Life Below Zero’ F.Y.C. Event
Nat Geo hosted a for-your-consideration event for several of its shows on June 2 at the Greek Theatre in Los Angeles. Designed and produced by the Firm, the daylong gathering included custom activations for each show, including a station where guests could get cryo facials (pictured) for Life Below Zero. Other highlights included a climbing wall for Free Solo, an old-school arcade for Valley of the Boom, a dog park for Hostile Planet, and more. See more: 28 Fun Ideas From Recent TV and Movie Events
Photo: Todd Wawrychuk/ABC/National Geographic
Power Ball: 21 Club
Power Ball: 21 Club
Power Plant Contemporary Art Gallery’s annual fund-raising event took place June 6 in Toronto. The event was themed around a surrealist speakeasy, with aerialists from A Girl in the Sky Productions pouring glasses of prosecco from a lobster chandelier. See more: This Toronto Art Benefit Took Guests to a Surreal Speakeasy
Photo: Brilynn Ferguson
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Fords Gin's 'Beyond the Pour' experience spanned a total of 7,378 square feet across four rooms. The final room, 'The Garnish Lounge' (pictured), was the largest, offering guests an array of citrus peels, cinnamon sticks, and even toasted bread to complete their gin cocktail.
Experiential Marketing, Activations & Sponsorships
See Inside Fords Gin's Multisensory Experience at Rockefeller Center
The Method campaign extended to the venue concourse, where a shower-inspired photo booth invites fans to engage with cultural touchpoints like un cafecito, snap selfies with themed backdrops, and even send postcards home. On opening weekend, lines stretched over an hour as fans waited to participate.
Experiential Marketing, Activations & Sponsorships
20 Times Event Bathrooms Became the Star of the Show (Yes, Really)
At the smoothie stand, visitors could snag the Not-Your-$20-Strawberry-Glaze Smoothie, which was inspired by the viral smoothie from a popular LA grocery store.
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No $20 Viral Smoothies Here—How ALDI Created an Outdoor Farmers Market Pop-Up
The activation was disguised as an ordinary porta-potty.
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“Google doesn’t do a lot of event sponsorships, but they value the type of attendees who are a part of the Mom 2.0 Summit, and the level of experience that Mom 2.0 offers as an event and as a community of parenting influencers year-round,” Pacini said.
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See Inside Fords Gin's Multisensory Experience at Rockefeller Center
Forget billboards. Fords Gin invited guests to taste its brand story with a multiroom experience that explored what really makes a good drink.
Fords Gin's 'Beyond the Pour' experience spanned a total of 7,378 square feet across four rooms. The final room, 'The Garnish Lounge' (pictured), was the largest, offering guests an array of citrus peels, cinnamon sticks, and even toasted bread to complete their gin cocktail.
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20 Times Event Bathrooms Became the Star of the Show (Yes, Really)
Whether functional or just for fun, these cheeky bathroom-themed activations prove no space is too private for creativity.
The Method campaign extended to the venue concourse, where a shower-inspired photo booth invites fans to engage with cultural touchpoints like un cafecito, snap selfies with themed backdrops, and even send postcards home. On opening weekend, lines stretched over an hour as fans waited to participate.
Experiential Marketing, Activations & Sponsorships
No $20 Viral Smoothies Here—How ALDI Created an Outdoor Farmers Market Pop-Up
The grocery store chain showcased its affordable products within a cute farmstand-like setting.
At the smoothie stand, visitors could snag the Not-Your-$20-Strawberry-Glaze Smoothie, which was inspired by the viral smoothie from a popular LA grocery store.
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See How Disney’s Phineas and Ferb Transformed a Porta-Potty into a Music Festival Activation
At the Vans Warped Tour in Washington, D.C., the network offered the show’s superfans a fun secret spy lair.
The activation was disguised as an ordinary porta-potty.
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Disney+ Leaned Into Y2K Vibes for a 'Throwback' Pop-Up Experience in LA
Millennials, this one's for you. The streamer welcomed thousands of guests during a four-day experience celebrating its beloved '90s and '00s IP.
Disney+ hosted a Throwback Experience for fans June 12-15 in Los Angeles.
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Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity
LinkedIn, Spotify, Canva, Pinterest, Meta, and dozens of other top brands showed up in a big way at the world’s most creative week. Take a look inside their splashy activations.
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Block Party: See How Minecraft Was Transformed Into an IRL Video Game
The popular game has been turned into an interactive in-person experience that just opened in Canada.
Visitors embark on a rescue mission with a team of fellow Minecrafters.
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The pop-up brought the magazine to life through live hair demonstrations by local stylists, along with immersive moments designed to honor the legacy, creativity, and versatility of Black hair.
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See Inside This High-Tech, Multisensory Experience from Don Julio
Part guided tasting, part interactive art experience, the latest activation from the spirits brand immersed guests into the culture of the popular tequila.
During the experience, guests traveled from the red clay fields of Jalisco to the heart of a modern Mexican celebration.
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This Event Turned Home Decor Into a Celebration of Latinas' Life Moments
Walmart and Apartment Therapy teamed up to celebrate the Becky G & Alejandra home collection—while also spotlighting the often-overlooked personal milestones of Latina creators.
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