NEW YORK—How do brands get their product in the hands of 3,000 people in a single weekend? Tap a seasoned experiential agency to build out a cool pop-up activation, of course.
From Oct. 22-24, Athena Club took over a retail space off Crosby Street in SoHo, where the women's razor brand interacted with consumers through a product exchange—an old razor for a new, Athena Club-branded razor. Conceptualized, designed and produced by New York- and Los Angeles-based marketing agency Sunset/Studios, the three-day activation drew approximately 3,000 guests over the weekend.
Keep scrolling for more details and a closer look at the creative consumer experience.