29 Cool Ideas You May Have Missed From Gymshark, Ghirardelli, J.Crew, and More

Gymshark's first official NYC pop-up shop is open through January 2025, ahead of the debut of the brand's first U.S. flagship store next year. Pink Sparrow was the design and build partner for the 3,800-square-foot space, located at 105 Wooster St. in SoHo, blending Gymshark's minimal but distinctive branding with holiday elements and a deep red and white color scheme. The space featured an entry tunnel with branded props leading to interactive displays.

In a fun, holiday-inspired touch, a Christmas tree was constructed from medicine balls.

A locker-themed advent calendar served as a giveaway station; there was also a gift-wrapping station.

The pop-up also featured a dedicated space for meet-and-greets with Gymshark athletes and offered exclusive NYC-themed merchandise alongside the brand's classic fitness apparel. After the holiday season, the space will be transformed with a New York City theme to showcase upcoming Gymshark drops.

Feeding South Florida's inaugural gala raised more than $600,000 to support the nonprofit’s mission to end hunger in South Florida. The black-tie event, presented by Ryder System Inc., took place at Seminole Hard Rock Hotel & Casino with a vibrant "Emerald Peacock" theme.

The event drew 320 philanthropists, community leaders, and influencers, who enjoyed a three-course dinner, dancing, live entertainment, and more.

The event kicked off with a cocktail reception where violinist DJ Lexey performed. Co-chairs Steve Stowe, vice president and executive director of the Miami HEAT Charitable Fund, and Stephanie Wicky, vice president of marketing at Ryder System Inc., welcomed guests, while entertainment reporter Lisa Petrillo of CBS News Miami emceed the evening and engaged with the crowd alongside the first official female DJ of the Miami HEAT, DJ Amaris Estevez. The event honored students from Feeding South Florida’s workforce training programs.

Ghirardelli celebrated National Peppermint Bark Day with a unique caroling experience to welcome the return of its beloved seasonal offering. (This year marks the 20th anniversary of Ghirardelli Peppermint Bark, the limited-time fan favorite.) To celebrate, Ghirardelli delivered an oversize, wrapped gift box outside the Shops at the Oculus in New York to let passersby know that once holiday cheer reached an ultimate peak, something special would occur.

One by one, a guitarist, a violinist, carolers, and a brass band began singing “Deck the Halls,” inviting hundreds of strangers to join in the singing to raise the holiday spirit, and thus, the holiday meter. Once the holiday meter reached its peak, the mystery box opened to reveal more than 30,000 squares of free Ghirardelli Peppermint Bark.

In late November, Revelry Event Designers’ 120,000-square-foot design studio in Downtown Los Angeles was transformed into a multisensory experience for 200 event planners, designers, and production experts. The event marked the first A Night at Revelry event since 2018 and featured highlights like a dramatic entrance framed by 25-foot red velvet draping and lush florals by Eddie Zaratsian. The evening was intended as a showcase of Revelry’s capabilities in custom fabrication, draping, lighting, and decor/design.

The event featured a series of uniquely styled spaces, including a custom whiskey lounge featuring velvet seating, mahogany wood paneling, and signature KIN Whiskey cocktails served by Sip Sip Mobile Bar, complete with custom A Night at Revelry ice cubes by West Coast Ice Pro.

In the main event space, copper and blush draping set the stage for a bistro-inspired design featuring more than 100 Pasadena Collection glass pendant lamps, a grazing table by Lucky Graze, desserts by Salted Butter Company, and a custom 16-foot midcentury mahogany bar. Arrvo Coffee provided an espresso and tea bar, while passed appetizers and a sushi station by Untitled Events rounded out the culinary offerings.

Four styled hallways showcased curated collections of furniture, draping, and decor, including rustic wood accents, bold mustard tones, and striking silver chandeliers. Entertainment by Elan Artists and Hollywood Photo Booth’s AI Roamer technology added interactive moments for attendees.

Earlier this month, CNC Agency created and executed a two-day branded Airstream holiday pop-up event in NYC for Moroccanoil.

The experience showcased the haircare brand’s exclusive holiday collection, offered free samples, and enabled on-site purchases, all within a branded Airstream that drew attention with oversize florals.

Complimentary hot chocolate with branded marshmallows was served in the space, which was intended to drive brand awareness, sales, and a festive atmosphere.

Netflix’s No Good Deed follows three families vying to buy the same house—so for its premiere event earlier this month, producers westhaus built a carpet that resembles the Spanish-style home from the series. The look at LA’s Tudor Theater featured a gated archway, a for-sale sign, and plenty of greenery.

Inside, the space was a warm, cozy lounge mimicking an inviting open house, including modern furniture, framed stills from the show, and other home accessories. A ticket brochure and business cards were used to bring a true open-house feel to the premiere.

A piano, another nod to the series, offered a fun photo op.

The screening took place inside the Netflix Tudum Theater, which was lit up to create an immersive viewing experience for the guests.

Gladiator Productions worked with Korean skincare and makeup brand Laneige to create a brand pop-up at The Grove in Los Angeles, taking over an empty storefront in late October; the pop-up will remain live through Jan. 12, 2025. The 550-square-foot storefront was designed for both brand discovery and consumer play, with glowing product displays, brand videos, and oversize products.

There were also mirror photo ops, plus an interactive quiz and photo booth experience hosted via a custom-developed app.

For creative marketing agency IHEARTCOMIX's office holiday party this year, the team thought up a clever solution to the problem of long bathroom lines: A compact karaoke booth was set up next to the bathroom—so instead of guests just awkwardly waiting in line, they could belt out a tune!

As temperatures around the globe continue to rise, ad agency FUSE put a spin on the beloved holiday sweater tradition. Aiming to shine a light on climate change, the brand introduced “The Holiday Sweater: Climate Change Collection," which appeared in the company's window at 45 Ossington Ave. in Toronto all month. The FUSE team produced two original pieces for the “Climate Change Collection”: a one-piece swimsuit and a pair of swim trunks, each crafted from vintage holiday sweaters. By repurposing existing materials, FUSE ensured a lower carbon footprint for the project and helped create a conversation starter that combined a seasonal tradition with climate-conscious design.

To celebrate Prime Video's new film Red One, the studio hosted the ultimate spooky Christmas spot—a pop-up bar that eschewed the typical Christmas decor for the eerie underworld of Krampus, reflecting the film's unique twist.

The space featured themed decor elements, photo ops, customized drinks, and character bartenders. Krampus himself even made an appearance, engaging with attendees and celebrating all things Krampus and Red One.

Prime Video worked with Allied Global Marketing on the pop-up, which also featured Red One-inspired Krampus games.

On Dec. 12, J.Crew celebrated the holiday season by treating consumers to a festive afternoon in downtown NYC. In the SoHo and NoLita neighborhoods, shoppers were delighted by a live rendition of “Seasons of Love” from the musical Rent, performed by NYU Tisch’s acclaimed a cappella group, N’Harmonics, outside the newest J.Crew locations. To further spread holiday cheer, J.Crew collaborated with popular NYC vendors Glace New York and Lil Sweet Treat, offering passersby complimentary hot cocoa and candy. Customers received tickets to claim these treats, with lucky winners finding "golden stickers" that granted them prizes like winter accessories, tote bags, or gift cards.

In mid-December, Kesha collaborated with Waymo for a surprise holiday season event at LA's Hamburger Mary’s celebrity impersonation night, “Mirror Image.” The audience was surprised when Kesha appeared alongside drag performers Heidi N Closet and Mayhem Miller during a performance of her hit single “Joyride.” Heidi and Miller also debuted “Delusion” live. Earlier in the event, drag queens Morgan McMichaels, Pandora Boxx, Judas Joe Manson, and Envi performed lip-syncs of songs from Lady Gaga, Janet Jackson, Stevie Nicks, and Kesha. The venue featured Kesha-themed memorabilia, exclusive merchandise, and specialty cocktails.