Experiential Marketing, Activations & Sponsorships: Page 23

Experiential Marketing, Activations & Sponsorships

Treat Yourself: Shake Shack Celebrates Plant-Based Menu with Non-Dairy Milkshakes and Custom Swag

The fast-casual chain partnered with NotCo to create limited-edition, non-dairy menu items—which Miami-based influencers could sample at a relaxing soiree filled with self-care activations.

Inside Shake Shack's Miami Event

Experiential Marketing, Activations & Sponsorships

Food for Thought: 3 Pop-Up Restaurants Get Creative in the Kitchen

From cat food for humans to cheesecake a la the Golden Girls, here's a look at what some quirky temporary eateries are serving up.

The Shady Pines bar features a custom cocktail list.

Experiential Marketing, Activations & Sponsorships

Trend Spotted: Car Wash-Themed Brand Activations

This unconventional, nostalgia-inducing format has recently been used by brands like Lyft, OGX Beauty, FX, Kia, and Yahoo.

Lyft's Pink Car Wash

Experiential Marketing, Activations & Sponsorships

Comic-Con 2022: 29 Out-of-the-Box Engagement Ideas From the Massive Pop Culture Convention

From oversized sand sculptures to a dragon-hatching experience, here's how brands like HBO Max, Audible, Apple TV+, FX, and more drew attention at the return of San Diego's Comic-Con International.

Apple TV+'s 'Severance' Experience

Experiential Marketing, Activations & Sponsorships

All Dolled Up: Get a Peek Inside the World of Barbie

Mattel has teamed up with Kilburn Live to bring the iconic doll’s brand to life on a grand scale.

Inside the World of Barbie

Experiential Marketing, Activations & Sponsorships

This Clever Pop-Up for The Marvelous Mrs. Maisel Recreated 1960s New York

"Making LA Marvelous," a two-day consumer-facing activation in Los Angeles, transported guests into the hit series through set replicas, interactive activities, and fun photo ops.

A fun photo op allowed attendees to pose inside a Ferris wheel car, inspired by Coney Island.

50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More

Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival

See Inside This High-Tech, Multisensory Experience from Don Julio

How BET’s Stylish Anniversary Dinner Honored the Past—and Embraced the Future

Inside the Build: How Bellagio Fountain Club Delivers F1® Weekend’s Most Luxurious Hospitality Experience

18 Fun Ways to Keep Guests Cool at Outdoor Events

Experiential Marketing, Activations & Sponsorships

Yahoo Celebrates Pride All Summer Long with Sparkly 'Car Wash' Activation

The media and tech company partnered with Superfly to create a fun experience at LGBTQIA+ events across the country.

Guests pose for a photo against a branded, purple sequin wall.

Experiential Marketing, Activations & Sponsorships

13 Cool Event Ideas You May Have Missed From Crayola, SelvaRey Rum, Comedy Central, and More

Here’s a look at the steal-worthy ideas we spotted in July 2022.

Grey Goose Essences 'In Bloom,' Imagined by Kehlani

Experiential Marketing, Activations & Sponsorships

Lights, Camera, Action: 7 Streaming Service Activations You Might’ve Missed

Hulu, Peacock, Netflix, and other streaming platforms have been tapping event professionals to celebrate the launch of new series, seasons, movies, and more.

Peacock's 'Love Island USA' Activation

Experiential Marketing, Activations & Sponsorships

An Event Pro on Producing a Beachy Event for Havaianas—Plus Tips for Working with Big-Name Clients

Seth Dolan, the founder and chief creative officer of Gladiator Productions, dished the details on a recent event with the flip-flop brand at Disney Springs—and offered up must-know advice on landing big-time clients.

See Inside This Spring Break Event at Disney Springs

Experiential Marketing, Activations & Sponsorships

Come on Barbie, Let’s Go Party: How This Experiential Agency Created a Barbie Dream House for Forever21

Here, see how experiential agency Coffee ‘n Clothes turned a private Los Angeles residence into an IRL Barbie Dream House to celebrate the launch of Forever21’s Barbie Summer 2022 Collection.

A real-life iteration of the Barbie Dream House was created by CNC to celebrate the release of F21’s Barbie Summer 2022 Collection. The venue, which was a private residence in Hollywood Hills, welcomed 100 tastemakers and influencers and transported them into a vintage Barbie world. Chamo Studios handled fabrication.

Experiential Marketing, Activations & Sponsorships

Cannes Lions 2022: How Top Brands Drew Attention at the Jam-Packed Festival of Creativity

For the first in-person festival since 2019, brands like Meta, Pinterest, Reddit, and Spotify drew attention through design-forward yachts, cabanas, and beachside activations.

As guests emerged from the tunnel, they were greeted by serene ocean views and a colorful space that intended to highlight everything that was different about Pinterest in comparison to its online counterparts. Various activations were inspired by Pinterest trends, including a hair station where guests could get bejeweled up-dos or mermaid hair extensions, as well as spaces for ocean-inspired nail art, neon makeup, and even real fine-line tattoos.

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