13 Cool Event Ideas You May Have Missed From Crayola, SelvaRey Rum, Comedy Central, and More

Grammy-nominated singer Kehlani teamed up with Grey Goose Essences for “In Bloom,” a rooftop concert at New York's Pier 17 on July 10. (It was the second iteration of the In Bloom series, which last year included a virtual concert with SZA.) This year’s in-person gathering drew 4,000 fans, with more watching via global livestream, and Kehlani performed several new songs for the first time. The stage design featured moving projections and lush greenery intended to evoke the botanical Grey Goose Essences brand.

Concert attendees could enjoy greenery- and fruit-filled photo ops while sipping on three custom Grey Goose Essences cocktails—including Kehlani’s signature drink, the Kehmami, which sold out in less than an hour.

The 2022 ESPYS drew the biggest stars in sports and entertainment to LA's Dolby Theatre on July 20. Hosted by Stephen Curry and celebrating the year’s most significant moments in sports, the gathering’s big winners were Shohei Ohtani, Katie Ledecky, and the Golden State Warriors, among others. In a fun decor moment, oversize letters spelling ESPY—each complemented by a bed of greenery and red florals—were placed on the venue's steps.

South Park is celebrating its 25th anniversary this summer with a traveling exhibit that immerses fans in props, memorabilia, artwork, collectibles, never-before-seen scripts, storyboard concept art, and more. Inspired by the real South Park Studios storage unit where many of the items displayed have been held for the past 25 years, the exhibit is housed within a custom-fabricated shipping container. The container features a custom paint job, and also serves as an interactive photo op for fans.

The experience was produced in collaboration with Superfly, which developed, designed, and created all shipping container elements.

Boxes, tubs, and cabinets line the walls, and interactive elements include a keyboard for guests to play from South Park sheet music. Exclusive South Park merchandise is also available for purchase on-site. The activation’s tour kicked off in New York on July 23 and is traveling to Chicago, Colorado's Red Rocks Amphitheater, Denver, and Los Angeles over the next month. During the tour stop at Red Rocks from Aug. 9-10, the team will commemorate South Park's landmark anniversary with a two-day concert headlined by creators Trey Parker and Matt Stone, as well as musical acts Primus and Ween. There will also be a nearby tailgate with lawn games, stage programming, themed food and beverages, and photo moments.

“There are few television series as long-running and infinitely outrageous as South Park,” says Leighann Farrelly, director of business leadership at Superfly. “At Superfly, there is nothing we love more than giving fans access to the music, TV, and films they love most. This was a fun way to pay homage to the show on its 25th anniversary and take a walk down memory lane with some of the biggest moments in South Park history.”

On July 24, Bruno Mars and Anderson .Paak, along with Mars’ SelvaRey Rum, hosted a poolside "Piña Colada Party," produced by The h.wood Group at The Hollywood Roosevelt in Los Angeles. The festive gathering brought together VIPs from the entertainment, music, and hospitality industries. Mars himself even got behind the bar to mix up a few cocktails with SelvaRey global ambassador Brian Klemm, and performed with a live salsa band.

A wall of vintage TVs draped in greenery offered a fun, branded photo op.

Earlier this month, Core Hydration and Hailee Steinfeld hosted a hydration-focused wellness event at a private home in Malibu. The gathering, produced by Stoelt Productions, encouraged guests to “find their balance” via a variety of experiences including yoga, HIIT training, a custom VR experience, and light bites.

To celebrate its three newest dining partners—Milk Bar, Goldbelly, and Wine.com—American Express Gold Card took over LA’s Santa Monica Pier on July 9 for an open-to-the-public food event with Resy. The waterfront experience highlighted the new partners along with existing partners GrubHub, The Cheesecake Factory, and Shake Shack.

Visitors could enjoy classic carnival games, perks for Gold Card members, and boardwalk fare from local chefs and restaurants. Highlights included festive makeovers from Euphoria makeup artist Donni Day, boozy wine popsicles from Wine.com, and a dunk tank from Milk Bar. Guests were welcomed into the space by Grubhub-branded stilt walkers, who handed out orange cotton candy.

To add to the boardwalk feel at the Amex and Resy event, professional skateboarders skated on a branded half-pipe.

On July 13, more than 250 children from the Charlotte, N.C., area teamed up to create what organizers are billing as the “world’s largest coloring page.” The page measures 1,040 square feet, breaking a 2021 record of 770 square feet set in Belgium. The design of the page, created at Crayola IDEAworks, blends the city of Charlotte and the Crayola brand by depicting iconic local landmarks in a surrealist design. Crayola IDEAworks, which runs until July 31, is a 17,000-square-foot, interactive exhibition produced by Agency808 in collaboration with Crayola, Innov8tive Exhibitions, and EPIC Entertainment Group. See more: Crayola Hits the Road With a Colorful Kid-Friendly Experience

Peacock celebrated the premiere of Love Island USA with a launch party at a private villa in the Hollywood Hills on July 20. Hosted by social media star Tinx, the gathering immersed guests in all things Love Island, beginning with branded shuttles that transported guests from the Love Island bus stop in Hollywood.

The villa was transformed into an island-inspired oasis, complete with tropical cocktails, a custom grill station, and plenty of greenery. Various activities tied into the show, including an area for “Prosecco Pong,” a replica of the series’ infamous fire pit, and a customization station for Love Island water bottles. There was also a professional photo studio where guests could get new headshots for their dating profiles, plus music from DJ Storm.