18 Cool Event Ideas You May Have Missed From Bad Bunny, Hulu, Smirnoff, Sephora, and More

On Aug. 5, multi-award-winning artist Bad Bunny kicked off his “Bad Bunny: World's Hottest Tour” with a sold-out show at Orlando's Camping World Stadium; the tour continues throughout the United States and South America through Dec. 9. The concert is a celebration of all things summer, with the Puerto Rican rapper and singer performing from a beach chair surrounded by palm trees, sand, and a cooler—before climbing onto a floating, neon-lined "island" platform that carries him high above the crowd in a show-stopping moment.

St-Germain Elderflower Liqueur hosted its second annual Fleuriste St-Germain in New York City from Aug. 11-13. A collaboration between artist Jameel Mohammed of KHIRY and paper designer Zoe Bradley, the pop-up featured over-the-top florals made from various types of colorful paper in a creative response to the global flower shortage.

Attendees could enjoy exclusive performances, creativity-focused discussions, paper flower workshops, and specialty craft cocktails from the liquor brand. Bonus: Click here to see inside last year’s inaugural edition of Fleuriste St-Germain.

On Aug. 23, Peacock worked with Civic Entertainment Group to host an exclusive screening for the new series Everything I Know About Love at Millwick in Los Angeles. The event featured decor and activities inspired by both the series and its London setting, complete with colorful, mismatched furniture, plus British-inspired treats like Cadbury chocolates and Walkers prawn crisps as well as branded napkins and coasters emblazoned with cheeky Britishisms like “a good proper match." Guests could also make their own friendship bracelets courtesy of TL Jewelry.

Also on-site? Various London-inspired photo moments, including a British phone booth decorated with stills from the show.

In early August, Smirnoff teamed up with drag queen Shea Couleé to host the first edition of the brand's "Show Up. Show Off! Showcase" at Casita Hollywood in Los Angeles. The event tied into the vodka brand’s commitment to extending Pride celebrations beyond the month of June. In addition to trying custom Smirnoff cocktails, attendees could watch drag performances and vote for their favorites to determine who will advance in Smirnoff’s newly announced national drag competition.

To celebrate the season two finale of Only Murders in the Building starring Steve Martin, Martin Short, and Selena Gomez, Hulu hosted the “Third Arm Gallery” pop-up activation in New York. Open to the public from Aug. 19-20, the exhibit was filled with installations and Easter eggs inspired by the series, such as Bunny’s painting, Mabel’s chopped statue, and the Pickle Diner. Fans could even color in Mabel’s mural using products from Selena Gomez’s Rare Beauty brand.

Beyond the gallery, fans could explore various spaces filled with clues to help them catch the killer, with highlights like an interactive murder board and a “Son of Sam” party game photo booth in a recreation of Oliver's apartment. The activation was produced by 15/40 Productions.

Prime Video worked with AKJOHNSTON Group on an activation for sci-fi drama series Paper Girls, popping up across from the main stage at the Outside Lands Music and Arts Festival in San Francisco in early August. The colorful space amplified themes from the show, which follows four young girls who get caught in a conflict between time-travelers. Brand ambassadors wearing 1980s-style letterman jackets invited fans to step into a “time machine” (recreated from the show set) and navigate through different portals into the future and the past.

In a fun touch, newspapers were suspended whimsically throughout the space; each newspaper contained bits of information and comic strips about the series and its characters, with Easter eggs hidden in the headlines. In another area, attendees were able to immerse themselves in the "Fold Room," another show-inspired space that was filled with pink clouds and interesting lighting effects.

Last weekend, Redemption Whiskey was an official sponsor of Goldenvoice’s new Los Angeles festival This Ain’t No Picnic, which featured performances by LCD Soundsystem, The Strokes, Phoebe Bridgers, and more at the Rose Bowl. Located on festival grounds, the Redemption Rye Revival Bar was a speakeasy-style pop-up bar split into two spaces: a pre-Prohibition side, which immersed guests in the 1800s, and a modern side. Each side featured its own custom cocktails made with Redemption Whiskey.

The activation also featured an old-timey photo booth, live performers, a wall tracing the history of rye, and more details that tied into the history of American whiskey. Amplified handled production for the activation, while Create Entertainment handled PR.

Sephora and Kohl’s celebrated the expansion of their partnership with two VIP events in August, taking place in Dallas (pictured) on Aug. 8 and Los Angeles on Aug. 11. Both events featured beauty-centric conversations with makeup artists and ambassadors, along with appearances from beauty influencers who posed with their favorite products in front of a colorful “Shop My Picks” backdrop.

Kendall Jenner celebrated the announcement of Eight Reserve by 818, the new ultra-premium Añejo Reserve from her 818 Tequila brand, on—appropriately—Aug. 18. Held at Little Beach House Malibu, the event drew attendees like the Kardashian family, Hailey and Justin Bieber, and more, plus featured a larger-than-life replica of the Eight Reserve bottle for photo ops.

Miller Lite’s clever new "grill share" activation launched in New York and Chicago on Aug. 12 and 13. Guests could reserve a grill—which was decked out to look like a can of Miller Lite—in advance. Each free, two-hour rental came with a spatula, an apron, a Miller Lite-branded beach chair, a $25 gift card, and on-site food options like hot dogs, hamburgers, and Beyond Meat burgers.

"In the summer, there's no better way to enjoy Miller Time than by gathering around a grill," explained Eric Wolfe, marketing manager for Miller Lite, in a press release. "That's why Miller Lite is making it more accessible than ever to have a great-tasting grill-cooked meal.”

To wrap up its “Summer of Ghosts”—a season-long bridge campaign featuring different activations for each character from the TV show Ghosts—CBS hosted an end-of-summer bash on Aug. 19 in the Hamptons to celebrate the character Trevor. Dubbed the “Forever Trevor End of Summer Hamptons Party,” the event celebrated the character—a stereotypical stockbroker from the '90s—by leaning into 1990s culture and nostalgia.

Fun details leaned into the character's “finance bro” lifestyle, including money-covered photo moments. The event was designed and produced by creative agency BMF.

On the heels of the launch of the PEBBLES brand in the Canadian market earlier this year, the cereal company created the PEBBLES Playground, an experiential pop-up that invited kids to get creative and engage with various arts and crafts stations while also earning branded tokens and bringing home PEBBLES-themed swag. The activation was located at Sherway Gardens in Etobicoke, Ont., and ran from Aug. 11-14.

And in September, PEBBLES will continue the idea by launching a national #CreateWithPEBBLES creative challenge, where kids will be encouraged to use their imagination at home and share their creations on Instagram using the campaign hashtag for the chance to win a PEBBLES-themed prize.