14 Cool Event Ideas You May Have Missed From Spotify, Delta, TikTok, and More

A launch party of Espolòn Cristalino—Espolòn’s newest tequila offering—took place on Sept. 20 in New York. The interactive experience, created by agency Berlin Cameron, aimed to immerse guests in the beauty of Mexican caves and their crystalline waters. Producers use projection mapping to depict caves, waterfalls, jungles, and water onto the surrounding walls.

The evening featured a special performance from rapper Princess Nokia, as well as tastings of the new tequila. Neon lighting and jungle-inspired greenery further immersed guests in the event's theme.

Delta Air Lines recently unveiled its first Parallel Reality experience at Detroit Metropolitan Airport. The technology, developed by Misapplied Sciences, provides a more personalized and streamlined airport experience by allowing up to 100 customers to each see their personalized flight information on a single digital screen. For the first public installation of this Parallel Reality technology, Delta teamed with creative agency MKG to design an experience that would help capture customers’ attention.

MKG built an asymmetrical, LED-illuminated archway, as well as an adjacent kiosk to help guide customers through this new technology experience. “We focused on clean lines and consumer accessibility,” said Will Brockmeyer, MKG’s executive creative director. “Working with Delta, we ensured that the kiosk screens and scanners could accommodate people of varying heights, which added to the welcoming nature of the space.”

To celebrate BLACKPINK's sophomore album, BORN PINK, the South Korean girl group teamed up with Spotify to present "Born Pink: The Pop-Up Experience" in Los Angeles from Sept. 16-18. Every element of the experience was crafted by the group’s members—Jisoo, Jennie, Rosé, and Lisa—as a way to celebrate their fans and their new album. The consumer event immersed attendees in an array of curated photo moments, including a surreal glass cube made of mirrors.

Fans could also purchase exclusive BLACKPINK merchandise at an on-site store, which furthered the immersive pink theme.

The Kering Foundation—founded in 2008 by luxury group Kering to address violence against women and improve the lives of survivors—held its first-ever Caring For Women Dinner at New York's The Pool on Sept. 15. Hosted by Anderson Cooper, the star-studded event was co-chaired by the likes of Salma Hayek, Gloria Steinem, and Samuel L. Jackson, and raised more than $3 million to benefit a variety of organizations that address gender-based violence. Kering partnered with global event production, fund-raising, and talent engagement agency JWP (formerly Josh Wood Productions), which facilitated everything from the red carpet and cocktail hour to the table settings and dining room decor.

“Creating an elegant and intimate setting within this iconic space was essential,” said Josh Wood, CEP and founder of JWP, whose team surrounded the space’s large, square pool with dozens of candles that, when lit, were reflected in the water to complement the stage’s shimmering gold backdrop.

JWP worked with Kering to curate a bespoke menu from renowned chef Dominique Crenn, which included a tomato tart with black truffle and mushroom fricassee. For the table settings as well as guest gifts, JWP facilitated logistics with the historic Italian brand Ginori, whose colorful plates lined the tables in the dining room. The agency also worked with celebrated floral designer Raùl Ávila on the evening’s lush flower arrangements.

“We were honored to work with the Kering Foundation on this incredible inaugural event to raise funds for NGOs doing exceptional work to prevent and address violence against women and support survivors,” Wood said.

The Willis Wonderland Foundation—a new nonprofit that supports the education and advancement of songwriters and multimedia artists, named for the famed, late songwriter Allee Willis—recently hosted its inaugural “Night of Wonders” event in Los Angeles. The gathering celebrated the new foundation and was hosted by the likes of RuPaul, Lily Tomlin, and others.

Purposely set on “the 21st night of September”—a line from one of Willis’ most famous songs—the experience included a live auction of some of the songwriter's most notable collectibles, a fashion parade inspired by her signature clothing style, a sing-a-long of her award-winning tunes, and much more.

Another fun highlight? An oversized shoe for guests to decorate. The event was produced by experiential agency Little Cinema and sponsored by Amazon.

Author and alternative medicine advocate Dr. Deepak Chopra celebrated the opening of his new meditation series, "Immersive Deepak Chopra: Journey to Self," in Los Angeles last week. The multi-sensory experience, which officially opens on Oct. 2 at Lighthouse Immersive, is an experiential meditation focusing on self-discovery and enlightenment, using 360-degree projections; colorful, psychedelic imagery; a custom soundtrack; and a narration track from Chopra himself. The VIP opening event drew the likes of Miguel, Billy Zane, and Apolo Ohno.

Liquid I.V. recently celebrated the launch of its first-ever national brand campaign, Fuel Your Play, at Atlanta’s Ponce City Market. The daytime event brought a taste of Liquid I.V.’s hometown of California to the Atlanta area, where attendees sampled servings from a "hydration station" camper van and played a variety of games, including "rehydrate ring toss," skateboard cornhole, bowling, and more. Liquid I.V.’s hydration fleet also dropped off its LIV sticks to surrounding areas of the city.

Universal's highly anticipated rom-com Bros hosted its Los Angeles premiere on Sept. 28. The film's stars—including Billy Eichner and Luke Macfarlane (pictured)—posed in front of an oversized logo featuring angular neon lighting.

TikTok recently worked with Innovate Marketing Group to host a summer party to welcome its 500 Los Angeles-based employees back to the office. The backyard summer social included themed ice cream bars and nitro popcorn, TikTok-themed refreshments like the “TikTonik” and the “Tiklela Refresher,” oversized backyard games, a refresh bar sponsored by Banish Skincare, and photo op areas like a TikTok-branded beach ball lounge and a 360-degree photo booth.

In a twist on a traditional yearbook signing, employees were invited to sign an oversized, 3D TikTok logo.