ASBURY PARK, N.J.—With its stages set up just feet from the Atlantic Ocean, Sea.Hear.Now gave new meaning to the term “band shell.”
The fourth annual music festival, which took place Sept. 17 and 18 along the boardwalk in Asbury Park, N.J., featured over 25 performances across three stages, including headliners Stevie Nicks and Green Day. Synonymous with Bruce Springsteen and home to mainstay music venues like the Stone Pony, the Jersey Shore town is used to welcoming performers big and small, making it a natural spot for a summertime fest like this. The event typically hosts roughly 35,000 fans.
Produced by Live Nation-owned C3 Presents in collaboration with festival organizers Danny Clinch and Tim Donnelly, Sea.Hear.Now embraced the laid-back beach vibes, with the addition of a surf contest called "North Beach Rumble" that featured the top male and female pro surfers from the East Coast, as well as morning yoga classes. And boats could be spotted anchored offshore, with the people aboard scoring possibly the best seats in the house.
Attendees could choose from three different ticketing tiers (General Admission, VIP, and Platinum), with a two-day general admission ticket costing $215, while a two-day platinum ticket sold for $1,650. The top tier provided access to an on-stage viewing area at the main stage and entrance into the Platinum Lounge, plus a complimentary lunch and dinner buffet, lockers with mobile chargers, and more.
While the venue offered up a unique setting, most of the event sponsors—including Tito’s, Audible, and Verizon—brought out their usual fest activations. With a plethora of music festivals happening on and around the weekend, such as Life Is Beautiful in Las Vegas and the Firefly Music Festival in Delaware, some brands decided to present their secondary footprints to fit the smaller-sized festival. Next year’s Sea.Hear.Now festival is slated to take place Sept. 16-17, 2023.
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