Sea.Hear.Now's Park Stage was set up in Bradley Park, located just off the boardwalk.Photo: Charles Reagan for Sea.Hear.Now
The fourth annual music festival, which took place Sept. 17 and 18 along the boardwalk in Asbury Park, N.J., featured over 25 performances across three stages, including headliners Stevie Nicks and Green Day. Synonymous with Bruce Springsteen and home to mainstay music venues like the Stone Pony, the Jersey Shore town is used to welcoming performers big and small, making it a natural spot for a summertime fest like this. The event typically hosts roughly 35,000 fans.
Produced by Live Nation-owned C3 Presents in collaboration with festival organizers Danny Clinch and Tim Donnelly, Sea.Hear.Now embraced the laid-back beach vibes, with the addition of a surf contest called "North Beach Rumble" that featured the top male and female pro surfers from the East Coast, as well as morning yoga classes. And boats could be spotted anchored offshore, with the people aboard scoring possibly the best seats in the house.
Attendees could choose from three different ticketing tiers (General Admission, VIP, and Platinum), with a two-day general admission ticket costing $215, while a two-day platinum ticket sold for $1,650. The top tier provided access to an on-stage viewing area at the main stage and entrance into the Platinum Lounge, plus a complimentary lunch and dinner buffet, lockers with mobile chargers, and more.
While the venue offered up a unique setting, most of the event sponsors—including Tito’s, Audible, and Verizon—brought out their usual fest activations. With a plethora of music festivals happening on and around the weekend, such as Life Is Beautiful in Las Vegas and the Firefly Music Festival in Delaware, some brands decided to present their secondary footprints to fit the smaller-sized festival. Next year’s Sea.Hear.Now festival is slated to take place Sept. 16-17, 2023.
Scroll to see more from this year’s Sea.Hear.Now festival and its sponsor activations...
![The fourth annual music festival, which took place Sept. 17 and 18 along the boardwalk in Asbury Park, N.J., featured more than 25 performances across three stages, including headliners Stevie Nicks and Green Day.](https://img.bizbash.com/files/base/bizbash/bzb/image/2022/09/Boy_Geroge_Aerial_by_Charles_Reagan_for_Sea_Hear_Now_2022_CRH_8432.63363cdea19e6.png?auto=format%2Ccompress&q=70&w=400)
![Produced by Live Nation-owned C3 Presents in collaboration with festival organizers Danny Clinch and Tim Donnelly, Sea.Hear.Now embraced the laid-back beach vibe characteristic of Asbury Park.](https://img.bizbash.com/files/base/bizbash/bzb/image/2022/09/Surfer_AudreyI_Glay_by_Fiona_Mullen_for_Sea_How_Now_2022.63363cc77aca5.png?auto=format%2Ccompress&q=70&w=400)
![A surf contest took place during the festival and featured the top male and female professional surfers from the East Coast.](https://img.bizbash.com/files/base/bizbash/bzb/image/2022/09/Surfer_Pat_Parenty_by_Fiona_Mullen_for_Sea_Hear_Now_2022.63363cc70fe7e.png?auto=format%2Ccompress&q=70&w=400)
![Attendees could take part in morning yoga classes on the beach during festival weekend.](https://img.bizbash.com/files/base/bizbash/bzb/image/2022/09/Yoga_by_Charles_Reagan_for_SeaHearNow_2022_7795.63363cd93da8d.png?auto=format%2Ccompress&q=70&w=400)
![The festival footprint stretched from Bradley Park to the beach.](https://img.bizbash.com/files/base/bizbash/bzb/image/2022/09/Sea_Hear_Now_Sunset_by_Grant_Hodgeon_for_Sea_Hear_Now_2022_DJI_0349_HDR.63363cdf89305.png?auto=format%2Ccompress&q=70&w=400)
![Artists including Jim James from My Morning Jacket (pictured) performed intimate shows with Q&As for fans in the Transparent Clinch pop-up art gallery. The gallery featured photos and artwork by festival performers.](https://img.bizbash.com/files/base/bizbash/bzb/image/2022/09/My_Morning_Jacket_by_Chris_Capaci_for_Sea_Hear_Now_2022_CC__4407.63363cdeb80c3.png?auto=format%2Ccompress&q=70&w=400)
![Sea.Hear.Now's Park Stage was set up in Bradley Park, located just off the boardwalk.](https://img.bizbash.com/files/base/bizbash/bzb/image/2022/09/Billy_Strings_by_Charles_Reagan_for_Sea_Hear_Now_2022_CRH_8877.63363cdd07360.png?auto=format%2Ccompress&q=70&w=400)
![Stevie Nicks headlined the first day of the festival.](https://img.bizbash.com/files/base/bizbash/bzb/image/2022/09/Stevie_Nicks_by_Charles_Reagan_for_Sea_Hear_Now_2022_CRH_8996.63363cc790ffd.png?auto=format%2Ccompress&q=70&w=400)
![Audible Surf Shack Experience](https://img.bizbash.com/files/base/bizbash/bzb/image/2022/09/SHN_Audible_01965.633638ee3f800.png?auto=format%2Ccompress&q=70&w=400)
![Listening stations allowed attendees to hear programming from the Words + Music franchise, which blends personal storytelling with performances from artists, including Sea.Hear.Now performer and Green Day frontman Billie Joe Armstrong.](https://img.bizbash.com/files/base/bizbash/bzb/image/2022/09/SHN_Audible_00528.633638eda5616.png?auto=format%2Ccompress&q=70&w=400)
![Recent franchise releases include The Road to Redunktion by Tenacious D, Dear Life from Beck, and Light, Spirit and Soul by Santana.](https://img.bizbash.com/files/base/bizbash/bzb/image/2022/09/SHN_Audible_01769.63363b82abc0b.png?auto=format%2Ccompress&q=70&w=400)
![Inside the space, attendees were also able to snag screen-printed merch.](https://img.bizbash.com/files/base/bizbash/bzb/image/2022/09/IMG_1237.633638ee3c2df.png?auto=format%2Ccompress&q=70&w=400)
![The activation included an outdoor seating area where attendees could sit and relax.](https://img.bizbash.com/files/base/bizbash/bzb/image/2022/09/SHN_Audible_02632.633638f131264.png?auto=format%2Ccompress&q=70&w=400)
![Hendrick’s Gin Botanical Boat Bar](https://img.bizbash.com/files/base/bizbash/bzb/image/2022/09/IMG_3705.63363aeacb6ad.png?auto=format%2Ccompress&q=70&w=400)
![Attendees were able to pose for photos with a costumed character surrounded by the brand’s signature red roses.](https://img.bizbash.com/files/base/bizbash/bzb/image/2022/09/IMG_3744.63363aea1acb1.png?auto=format%2Ccompress&q=70&w=400)
![White Claw Beach Lounge](https://img.bizbash.com/files/base/bizbash/bzb/image/2022/09/IMG_1751.63363b03659e8.png?auto=format%2Ccompress&q=70&w=400)
![Aperol Spritz Piazza](https://img.bizbash.com/files/base/bizbash/bzb/image/2022/09/DSC_0328.63363b2f1b75c.png?auto=format%2Ccompress&q=70&w=400)
![A reflective structure adorned with tropical greenery provided guests with a photo op.](https://img.bizbash.com/files/base/bizbash/bzb/image/2022/09/DSC_0320__1_.63363b33d6d29.png?auto=format%2Ccompress&q=70&w=400)
![Tito’s Stardust Experience](https://img.bizbash.com/files/base/bizbash/bzb/image/2022/09/SE_2_70_.63363b53742fa.png?auto=format%2Ccompress&q=70&w=400)
![CELSIUS](https://img.bizbash.com/files/base/bizbash/bzb/image/2022/09/IMG_3618_2.63363c130facf.png?auto=format%2Ccompress&q=70&w=400)
![The space featured bean bag-style lounge seating and a backdrop composed of CELSIUS cans and neon signage.](https://img.bizbash.com/files/base/bizbash/bzb/image/2022/09/IMG_8882.63363c4f456d4.png?auto=format%2Ccompress&q=70&w=400)
![Verizon Deck](https://img.bizbash.com/files/base/bizbash/bzb/image/2022/09/IMG_8629.63363c4e847a9.png?auto=format%2Ccompress&q=70&w=400)