Want more content like this sent directly to your inbox? Then sign up for our brand-new BizBash Experiential monthly newsletter to stay in the know on the coolest, most creative ideas for engaging consumers and attendees!
So-called cord-cutters are ditching live television in favor of on-demand streaming services. With big players in the game, from Netflix, Amazon Prime Video, and Disney+ to Hulu, HBO Max, Peacock, and so many more, even the streaming market is becoming increasingly saturated.
To cut through the noise, these brands have turned to event professionals to create activations, pop-ups, and live experiences designed to capture fans' attention. And for programs with cult-like followings, streaming services have capitalized on them by partnering with event pros to re-create IRL iterations of today's most popular programs.
Take Peacock's recreation of the pool-side scenes in Love Island USA, for example, or Netflix's immersive Money Heist experience, where guests participated in a real-life escape room to break into a vault and get the gold, just like in the show.
Keep scrolling for more activations you might've missed—all filled with eye-catching, steal-worthy event inspiration.