Harlem Ever After took place at the same time Harlem was released on Prime Video. "Since the show is brand new and opened launch day, we really wanted to bring the general population in. We integrated quotes, styles and first-looks to make the space come to life," said Verdick.Photo: Courtesy of Prime Video
NEW YORK—Following a nearly yearlong drought without new TV shows to binge watch due to the pandemic pausing the majority of filming and production, streaming platforms are once again filling their home screens with the latest must-see original titles. Of course, with an abundance of new series to add to the watch list comes ample promotional and premiere events (and you won't find us complaining!).
Just recently, for example, Amazon's Prime Video hosted a multiday experience at New York's historic Harlem Parish venue to toast the release of season one of Harlem, a comedy that follows four Black women as they navigate their careers, relationships and life in the Big Apple. Produced alongside Allied Global Marketing, the multifaceted event, titled Harlem Ever After, kicked off with a series premiere party and a Harlem Fashion Row runway show, followed by an influencer and press screening, before being open to the public on Dec. 3 and 4.
Inside the space, each of the event's vibrant vignettes highlighted Black female creators and entrepreneurs and engaged attendees with photo ops, female empowerment-focused presentations, painting sessions, mat classes, music and more. In addition to fun, experiential touch points, Harlem Ever After featured educational panel discussions, including one titled “Harlem Hustle: A New Era for Black Business and Entrepreneurship." The conversation was hosted by Harlem native Bea Arthur, LMHC, co-presented by Ladies Get Paid and featured names from participating brands at the event. Another, titled “Inspired by Harlem: A Fashion Presentation," was hosted by Felita Harris of Harlem’s Fashion Row and featured celebrity designer Kimberly Goldson—who designed and displayed on-site a collection inspired by Harlem and its characters—alongside her business partner, Shelly Powell.
"The show is based on four very different female entrepreneurs, and we wanted to find a way to celebrate them and the businesses of Harlem that serve as inspiration for the show itself. We wanted it to feel as if [attendees] were walking around Harlem, eating and drinking food from local caterers, admiring artwork from local artists, and experiencing and interacting with the selected local businesses," said Jennifer Verdick, head of partnerships, synergy and events at Prime Video. "We integrated the vibrant colors of the show, brought in local businesses, incorporated the essence of our strong characters and added a touch of humor throughout the space to bring the show to life while honoring the actual people and businesses of the city of Harlem."
Keep scrolling for a closer look at the immersive experience from Prime Video.
VENDORS
Catering: Settepani
Entertainment: Angel + Dren, Venus X, DJ Olivia Dope
Muralists: Tiffany B Chanel, Marissa Molina, Maria “TOO FLY” Castillo, Martha Matarrita
Event Planning & Production: Prime Video, Allied Global Marketing
Venue: Harlem Parish
