Experiential Marketing, Activations & Sponsorships: Page 5

Experiential Marketing, Activations & Sponsorships
Food Porn: Get a Sneaky Peek Inside CookUnity’s Peep Show Experience
The meal delivery platform hosted a one-day pop-up that highlighted the sensual side of dining.
The one-day event welcomed 283 attendees.
Experiential Marketing, Activations & Sponsorships
33 Cool Ideas You May Have Missed From NBC, Nespresso, Whataburger, and More
Here’s a look at some steal-worthy ideas we spotted in February 2025.
Fifteen Percent Pledge Gala
Experiential Marketing, Activations & Sponsorships
This Haircare Brand Celebrated Decades of Black Beauty with a Retro-Style Fete
Co-hosted by actress Keke Palmer, the event highlighted Creme of Nature's connection to Chicago’s South Side, where the brand was founded in 1976.
One vignette featured a retro outdoor setting, replete with lawn chairs and a boom box, inspired by Chicago’s South Side in the 1970s.
Experiential Marketing, Activations & Sponsorships
Get a Look at the Best Brand Moments From NYFW Fall/Winter 2025
From chip pants to coffee pop-ups, this month’s New York Fashion Week featured clever partnerships, fun parties, and plenty of inspiring designer shows.
NYLON Nights: Fashion Edition
Experiential Marketing, Activations & Sponsorships
See Inside Welch’s Zero Bodega That Turned Into a Surprise Speakeasy
The food brand launched its new line of drinks with a play on the beloved NYC corner store, along with an unexpected hidden lounge.
The door to the speakeasy resembled a fridge.
Experiential Marketing, Activations & Sponsorships
Why Subway Hosted a Fancy Five-Course Meal
The restaurant chain showcased its ingredients in unexpected ways with an immersive dinner experience in NYC.
The event featured a formal dinner setting.
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Experiential Marketing, Activations & Sponsorships
40 Cool Event Ideas You May Have Missed From YouTube, Backstreet Boys, and More
Brands & Event Pros
Meet the BizBash Most Influential Event Profs of the Past 25 Years
Sports
MLB All-Star Week 2025: See the Pitch-Perfect Experiences Brands Created for Baseball Fans
Experiential Marketing, Activations & Sponsorships
Comic-Con 2025: How Brands Turned Downtown San Diego Into a Fandom Playground
Experiential Marketing, Activations & Sponsorships
This Fashion Retailer Brought Rodeo-Ready Style to the Calgary Stampede
Experiential Marketing, Activations & Sponsorships
Top Trending Stories on BizBash: July 2025
Experiential Marketing, Activations & Sponsorships
What’s In and What’s Out for Brand Experiences in 2025
Experiential marketing pros share key best practices—and what to leave behind—for designing successful activations this year.
Last year, CBS invited media, influencers, and fans to experience life as Colter Shaw—the protagonist of the series Tracker—with overnight events at scenic AutoCamp locations. Elevated influencer partnerships can help brands build more loyal communities.
Experiential Marketing, Activations & Sponsorships
Snow Business: Top Brand Activations From the 2025 Sundance Film Festival
This year’s parties, panel discussions, and brand activations honored independent filmmaking at the annual tentpole event.
Festivalgoers were able to relax by a fireplace on an outdoor terrace, complete with a cozy heated yurt.
Experiential Marketing, Activations & Sponsorships
26 Cool Event Ideas You May Have Missed From Peacock, MGM Resorts, 'Variety,' and More
Here’s a look at some steal-worthy ideas we spotted in January 2025.
In the North Bed, a 28-foot floral serpent honors the Year of the Snake. Red and gold silk lanterns hang above, while a koi fish fountain spouts water into a tranquil pond.
Experiential Marketing, Activations & Sponsorships
Is Experiential Retail the Next Big Thing?
See 10 immersive retail moments that leaned into experiential—because the shift from digital to in-person shopping has made engagement one of the most valuable forms of currency.
Tonja Hughes, a UX researcher who collaborated with Meta on this experience to develop strategies to optimize customer journeys, told BizBash the experience was about “educating people while they’re in shopping mode.” It was important to do so at a pop-up like this one because, “unfortunately, people don’t necessarily seek out education when they are looking on social media platforms,” Hughes said. Rather, “they’re just looking for, ‘What can I purchase?’”
Experiential Marketing, Activations & Sponsorships
Inside Netflix's Huge Experiential Marketing Campaign for 'Squid Game'
To promote the second season of the widely popular series, the streaming service hosted events around the world.
Squid Game: The Experience in NYC allows fans to enter the world of the series and participate in the games they’ve seen on screen, including 'Red Light, Green Light' under Young-hee’s watchful eye.
Experiential Marketing, Activations & Sponsorships
See Inside Olivia Rodrigo’s Purple-Filled NYC Subway Takeover
The pop star's new partnership with Sony LinkBuds came to life as a two-day subway takeover with '90s-inspired touchpoints, purple decor, and butterflies.
The 'O Line' was a nod to Rodrigo’s hit “Obsessed' and featured a larger-than-life mosaic installation—as all NYC subway stations do—complete with purple butterflies.
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