BIZBASH CALL SHEET — #190 — Wednesday, 02.01.12
Compiled today by Chad Kaydo and Jana Schiowitz in New York
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* INCOMING *
1. SUPER BOWL TIME: Brands with spots airing during Sunday's big game are touting their ads early, to make sure game-watchers tune in. USA Today:
http://usat.ly/w3BgK2
Last-minute tickets: The New York Times: "Stubhub.com, the ticket resale site, listed about 3,000 seats on Monday, priced from a mere $2,100 in the farthest nosebleed levels, all the way up to $516,484 for a full luxury suite. How about a rental car while you're in town? Hertz has full-size sedans for $429.89 for this Saturday through Monday morning. A week later, the same rental is $102.42."
http://nyti.ms/zCxEnR
On ticket scams: Stltoday.com: "Ticket scams often are rampant for events like the Super Bowl, which is a sellout more often than not. Craigslist has thousands of Super Bowl tickets listed, but the site offers no guarantees and sellers don't have to provide identification to list tickets...Lodging scams also can be a problem for events like the Super Bowl. Scammers may lure people by advertising low prices—or they may charge a premium by claiming that the hotel is close to the ballpark when it isn't."
http://bit.ly/y50u4p
Party tidbit: Barton G. Weiss is producing the NFL Friday night party in Indianapolis this weekend. Taking over 30,000 square feet of the Indianapolis Fairgrounds, the event has a theme inspired by-wait for it-football fans.
Tolly cam: Giants defensive end Dave Tollefson is shooting behind-the-scenes footage from practice, the locker room, and time with his teammates for fans.
http://bit.ly/wvH2nz
2. CORPORATE STADIUM SPONSORS: Adweek: "Bank of America, for one, is paying $140 million over 20 years to name the home of the Carolina Panthers. And it's little wonder. A recent study by marketing firm Performance Research found that 90 percent of fans can recall the names of companies that sponsor their local arenas, while 35 percent say it causes them to have a more favorable opinion of the brands."
http://bit.ly/A8UE0Q
3. HUMAN AIRCRAFT PROMOTION: Viral video powerhouse Thinkmodo built buzz around "Chronicle," a film from 20th Century Fox about three high school friends with superpowers. The film studio teamed up with Thinkmodo and Big Frame to create a campaign with three, custom-built aircraft in the shape of humans. Here's the video from Portfolio.com:
http://bit.ly/zn14YX
4. LIVINGSOCIAL BACKLASH: Washington-based daily deals company LivingSocial is already ruffling feathers with its not-yet-open live event space, 918 F Street. Soon after the company started selling a deal this week for its own painting and wine-sipping class to be held in the space, arts event company ArtJamz—which offers similar events—issued a press release accusing LivingSocial of "using their war chest to produce and activate events that will directly compete with the small businesses they made their profits from."
http://bit.ly/yP5LqA
5. PUMA'S OLYMPICS STRATEGY: In mid-January, Puma sent 10 bloggers to use Tumblr while in Abu Dhabi to cover Mar Mostro, the company's sponsored boat in the Volvo Ocean Race. Although the company is not fully disclosing its its marketing plans for the upcoming London Olympic Games, Remi Carlioz, head of digital marketing for Puma, did indicate that the brand will employ a similar strategy. "For the Olympics, Puma won't replicate the strategy it deployed for the Volvo Ocean Race. However, Carlioz said, Puma has some ideas for applying the same philosophy, using outside partners like technology or social media platforms." Adweek:
http://bit.ly/yFKQS5
* INSPIRATION MOMENT *
The second edition of the Light Festival Ghent wrapped up in Belgium Sunday. Tiger and Sky produced the four-day event, which drew around 200,000 spectators to watch performances, visit 3D projection mapping exhibits, and attend events based on light. This year's theme was "happiness and music." The Luminarie De Cagna, one of the structures on display at the festival, showcased 55,000 LEDs. Thisiscolossal.com:
http://bit.ly/ylnGOb
* LOCAL NEWS *
BOSTON: Fleming's Prime Steakhouse & Wine Bar has a nightly menu in its bar and lounge area that offers five appetizers for $6 apiece. The revamped menu includes baked brie in puff pastry and Wicked Cajun barbecued shrimp.
http://bit.ly/1hdAw2
January's "Frozen Fenway" events‚ a series of 16 happenings that included college and high school hockey games‚ pumped almost $30 million into the local economy. The Boston Herald:
http://bit.ly/ykLJzs
CHICAGO: Mavis Staples will headline the Chicago Blues Festival in Grant Park June 8-10. The event is presented by the City of Chicago and produced by the Department of Cultural Affairs and Special Events with Bud-Light, Pepsi, Mississippi Development Authority, and 93 XRT.
http://bit.ly/hBKi4
HSMAI's Meet, formerly the Affordable Meetings Mid-American conference, comes to Navy Pier April 3-4. Session and workshop topics include choosing the right mix of technology for events and tricks for keeping food and beverage on trend and on budget.
http://bit.ly/lCWcBU
Scion, a Toyota brand, will bring its "Thunderdome" experience to the Chicago Auto Show next week. With 15-foot tall, overhead LED screens, videos, and graphics, and an enhanced sound system, the exhibit space is 30 percent larger than last year's.
http://bit.ly/zftVUF
LAS VEGAS: Vegas Inc: "The National Hockey League has signed a three-year extension with the Las Vegas Convention and Visitors Authority to continue bringing its annual postseason awards show to the city."
http://bit.ly/yeV4OH
LOS ANGELES: Adele will perform at the 54th annual Grammy awards, her first performance since canceling a sold-out U.S. tour to undergo surgery on her vocal cords. LL Cool J will host the show February 12 at Staples Center.
The first Los Angeles Beerathon bar hop is March 31.
The LAXART Ball of Artists took to Beverly Hills' historic Greystone Mansion Saturday night. Richard Massey produced the event, with catering by Bread & Wine Catering, which included Bloody Mary push-up popsicles. Los Angeles Times: "The event was a smash hit, following a long list of smash hits in L.A. this season, beginning in November with the Museum of Contemporary Art's gala of human centerpieces, conceived by performance artist Marina Abramovic. (Would hate to be a party planner in this town‚—the bar has been set unreasonably high.)"
http://lat.ms/yDkERi
MIAMI/SOUTH FLORIDA: Hotel Urbano at Brickell has a new "Picasso's Happy Hour" where guests and locals can complete a hotel-wide scavenger hunt to win free wine or beer.
Turnberry Isle Miami has announced chef Derin Moore as the resort and club's new executive chef.
Conde Nast Traveler named Kimpton's Epic Hotel in two lists: the 2012 Gold List of World's Best Places to Stay and, the 2011 Reader's Choice List of Top 200 Hotels in the U.S.
MINNEAPOLIS: The Hyatt Regency will begin its $25 million renovation this month, making over its guest rooms, suites public areas, and restaurants. It's expected to be completed in the late spring.
NAPA VALLEY: The Vintage Estate is offering a winter meeting package available through March 31. The package includes a continental breakfast, lunch, and morning and afternoon meeting breaks.
NEW YORK: The first divorce trade show, Start Over Mart: a Modern Divorce Expo, is March 31 and April 1 at the Metropolitan Pavilion. Organized by Francine Baras and Nicole Baras Feuer, the event will highlight around 50 exhibitors including plastic surgeons, divorce lawyers, and therapists. Crain's New York:
http://bit.ly/zW19f8
Despite the popularity of the Ultimate Fighting Championship, New York State is looking to uphold the ban on live fighting. The Hollywood Reporter:
http://bit.ly/xLrvmp
New York State Liquor Authority has created a new Web site that allows people to see an establishment's history of violations and liquor licenses. am New York:
http://bit.ly/AnOzdV
ORLANDO: The first Drury Inn & Suites in Orlando is scheduled to open this summer on Sand Lake Road near Interstate 4. The 238-room hotel will have nearly 3,000 square feet of meeting space and each day will serve free breakfast and free food and drinks in the evening for all guests.
Visit Orlando has contracted with mobiManage to create a convention mobile site and apps to allow meeting planners to use mobile phones to access and update their conference information. The site includes interactive maps, geo location, meeting schedules, and the ability to search for restaurants, hotels, and other businesses.
TORONTO: The Trump International Hotel and Tower opened for business Tuesday. The hotel and residences will host an official ceremony in March.
The team behind Nota Bene will open a second restaurant at Queen and Church. The 7,000-square-foot space will open next year. The National Post:
http://natpo.st/zQO2Bl
WASHINGTON: Odd Bar, formerly known as Eventide Restaurant, opened last night in Arlington with a new menu by executive chef Adam Barnett and updated decor.
http://bit.ly/znVVX
Simon Doonan is signing his book, "Gay Men Don't Get Fat," at a cocktail party at the W Washington D.C.'s Altitude Rooftop Ballroom tonight.
YOUR NEWS: What are you doing? Tell us: [email protected].
With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, Carla Warrilow in Toronto, and Jana Schiowitz and Anna Sekula in New York.
BizBash Call Sheet is the must-read daily digest of event industry news from BizBash.com.
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