Celebrated event designer Preston Bailey—he did the Donald and Melania Trump merger, you’ll remember—unveiled a budget-friendly line of wedding packages available at Sandals Resorts last week. The launch luncheon at the Four Seasons (planned by the Susan Magrino Agency with help from Marcy Blum) also ended up mixing high and low elements. The grand restaurant’s pool room was filled, as you’d expect, with Bailey’s signature, lush touches, including two wedding dresses made of flowers standing watch over the group of travel and bridal editors. But it wasn’t all so romantic. A few minutes after a loud, startling boom from the sound system, Joan Rivers came out to start the presentation, and jokingly apologized for passing gas so loudly. (The always unpredictable comedienne helped get Bailey noticed in the consumer press when he did the wedding of her daughter, Melissa.)
Earlier in the day, Bailey built a 15-foot-tall by 10-foot-wide bouquet with more than 30,000 white roses outside of Times Square Studios for a good PR stunt for Good Morning America. Twenty brides—all dressed in white, naturally—attacked the arrangement, digging for 20 cards buried inside, awarding prizes including a full-on Bailey-designed wedding. (Sandals did more than 12,000 weddings last year at its properties, by the way, and the new packages, which also include Sylvia Weinstock-branded cakes, start at $1,600.)
Posted 09.22.05
Earlier in the day, Bailey built a 15-foot-tall by 10-foot-wide bouquet with more than 30,000 white roses outside of Times Square Studios for a good PR stunt for Good Morning America. Twenty brides—all dressed in white, naturally—attacked the arrangement, digging for 20 cards buried inside, awarding prizes including a full-on Bailey-designed wedding. (Sandals did more than 12,000 weddings last year at its properties, by the way, and the new packages, which also include Sylvia Weinstock-branded cakes, start at $1,600.)
Posted 09.22.05
