Among the many recent events taking over the new Republic restaurant and lounge was Veuve Clicquot’s March 27 launch for its new rosé (after similar events in New York and Miami). Eric Villalobos of Mo?t Hennessy USA worked with pH Factor Events’ Pamela Haber to create the evening's look. To add a sense of intimacy, Haber draped Republic’s hangarlike event space with fabric to create a smaller room and Images by Lighting lit it in Veuve's signature orange and yellow. Eight-foot cherry blossom trees flanked the entrance, which was draped in billowing orange silk. Inside, 150 guests dined on baby lamb chops and sipped Veuve Brut Yellow Label.
When the time came to unveil the new rosé (winemaker Francois Chirumberro traveled from France to discuss the winemaking process as guests sipped), guests were ushered through a rose petal-strewn portal into a glowing, yellow-orange main room where cherry blossom trees made a canopy over low, lounge furniture and yellow cubes that served as side tables. Blossom and vine projections decorated fabric walls and a giant projection screen ran a loop that interspersed cartoonish Veuve images with kabuki and cherry blossom scenes from a Japanese film.
“There were several layers to the design scheme,” Haber said. “The cherry blossoms are a great symbol of spring. Color wise, the pink trees and lanterns are a perfect accent to the Veuve orange and an elegant way to introduce the rosé. The film reel and the trees are also an insider's wink to Japan, which is a key Rosé market and was the first country in which the Veuve Rosé was launched."
(Later, the rosé turned up at Travel & Leisure’s 35th birthday party at the W hotel in Westood.)
Posted 04.27.06
When the time came to unveil the new rosé (winemaker Francois Chirumberro traveled from France to discuss the winemaking process as guests sipped), guests were ushered through a rose petal-strewn portal into a glowing, yellow-orange main room where cherry blossom trees made a canopy over low, lounge furniture and yellow cubes that served as side tables. Blossom and vine projections decorated fabric walls and a giant projection screen ran a loop that interspersed cartoonish Veuve images with kabuki and cherry blossom scenes from a Japanese film.
“There were several layers to the design scheme,” Haber said. “The cherry blossoms are a great symbol of spring. Color wise, the pink trees and lanterns are a perfect accent to the Veuve orange and an elegant way to introduce the rosé. The film reel and the trees are also an insider's wink to Japan, which is a key Rosé market and was the first country in which the Veuve Rosé was launched."
(Later, the rosé turned up at Travel & Leisure’s 35th birthday party at the W hotel in Westood.)
Posted 04.27.06
