Steelo fashion designer Matthew Levine's two-year anniversary party and runway show at the Xchange Tuesday night combined a new line of clothes with a new line of vodka for a crowd of 200 very young (and very thirsty) partygoers. "It's a celebration," Levine said. "It's a two-year anniversary and my clothes were just voted into the top 20 brands in the world [by the World Global Style Network]. Have a drink! Hang out!"
And that is exactly what the crowd of decked-out twentysomethings did, aided by P.I.N.K. vodka, a new line of caffeine-infused vodka (no sugar, no carbs, yet still 80 proof). With three open bars, there was not a guest in sight without an always-full glass in hand. Levine worked with StatusPR event director James Chung to design his show; Levine departed from fashion show norms by using a band, Breakin' Hundred, instead of a DJ as background music. He also used his friends as models, and they mingled with the crowd while sporting his clothes before the show.
Posted 07.21.06
And that is exactly what the crowd of decked-out twentysomethings did, aided by P.I.N.K. vodka, a new line of caffeine-infused vodka (no sugar, no carbs, yet still 80 proof). With three open bars, there was not a guest in sight without an always-full glass in hand. Levine worked with StatusPR event director James Chung to design his show; Levine departed from fashion show norms by using a band, Breakin' Hundred, instead of a DJ as background music. He also used his friends as models, and they mingled with the crowd while sporting his clothes before the show.
Posted 07.21.06
