Call Sheet #228: More Changes at Susan. G. Komen, Tebow at Events?, Merging Virtual and Physical

BIZBASH CALL SHEET — #228 — Monday, 03.26.12

++ Sponsored by Event Leadership Institute ++

Compiled today by Chad Kaydo and Anna Sekula in New York
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THIS WEEK'S CALENDAR

MONDAY: Diffa's Dining by Design gala in New York, Sony Ericsson Open continues in Miami
SUNDAY: Academy of Country Music Awards in Las Vegas

* INCOMING *

1. MORE CHANGES AT KOMEN: The problems at the Susan G. Komen for the Cure continue to mount as more executives leave the breast cancer awareness nonprofit. On Thursday, Howard University surgeon LaSalle D. Leffall Jr. announced he would resign as chair of the foundation and the New York chapter has postponed two spring fund-raisers. Nevertheless, the annual race hosted by a Los Angeles County affiliate took place this past weekend, with officials claiming corporate sponsorship numbers were up. CBS News: http://cbsn.ws/GRBEQX

2. BRINGING GAMES TO THEATERS: Promotional tactics from the Megaplex Theatre in Utah for the first screenings of The Hunger Games, as well as other big teen franchises has Hollywood Studios taking notice. "Because of what they've done in the past, you pay attention when they need more prints shipped to them. ... We have to encourage people going to the movies across the country—it can't just be focused on the coasts," Richie Fay, Summit's president of domestic distribution told The L.A. Times. http://lat.ms/GTNwCg

3. TEBOW TO BOW AT EVENTS? The PR folks are a-twitter with news that Tim Tebow is headed to the New York Jets. Some are already looking to get the quarterback to their events. The New York Times: http://nyti.ms/GVkAHF

4. MAINTAINING SOCIAL STATUS: During last week's Search Engine Strategies conference John Shehata, executive director of search and social media for ABC News, shared his tips on how brands can better interact with their audiences on Facebook. This included addressing controversial topics, cross promoting, and geotargeting. Brafton News: http://bit.ly/GOAlm2

5. BUILDING ENGAGEMENT: At the Custom Content Conference in Washington, marketers discussed the need to find common ground between the virtual and physical to engage customers. One example: how a hybrid meeting style helped Cisco save money and increase attendee engagement. BtoB: http://bit.ly/GLiTxQ

6. BIDDING FOR BUSINESS: New travel website BackBid puts power in consumer hands, with hotels placing bids to fulfill their requirements rather than the other way around. Star Tribune: http://bit.ly/GPKVZg

7. CASE STUDY: To elicit a reaction from customers, a New Zealand beverage brand intentionally put twigs in boxes of its bottled cider. The marketing stunt crafted by ColensoBBDO included an apology that pointed out Monteith's Crushed Cider is made from real fruit, not concentrate. The full case study on Creativity Online: http://bit.ly/GI04JW

++ A WORD FROM OUR SPONSOR: EVENT LEADERSHIP INSTITUTE ++

The Event Leadership Institute is proud to provide the most progressive training and education for event planners in the industry, through on-demand video classes, bi-weekly webinars, white papers as well as interviews  with industry leaders. www.eventleadershipinstitute.com

* AWARDED *

The ISES Greater Washington, D.C., chapter presented its Capital Awards last night. Here are the winners:

* Best Corporate/Public Event (Budget more than $250,000): VRS Meetings & Events, 150th Commemoration of the Battle of First Bull Run
* Best Corporate/Public Event (Budget less than $250,000): Impact Marketing & Events, Big Gala for Little Ones, and Carte Blanche Events, the National Museum of Natural History's "A Nightclub at the Museum"
* Best Entertainment Production (Budget more than $15,000): Larris Entertainment Group, We Believe Foundation's "A Night of Pink Hope"
* Best Entertainment Production (Budget less than $15,000): NYX Entertainment & Events, the National Museum of Natural History's "A Nightclub at the Museum"
* Best Sponsored Team Event: Cort Event Furnishings, Larris Entertainment Group, and Impact Marketing & Events, We Believe Foundation's "A Night of Pink Hope"
* Best Table Design: Edge Floral Event Designers and Syzygy Event Productions, "Splendors of the Deep"
* Best Lighting Production: Digital Lighting, Washington Humane Society's "Fashion for Paws"
* Best Wedding Event (Budget more than $100,000): Plan-It Parties, wedding at Union Station, Washington, D.C.
* Best Wedding Event (Budget less than $100,000): Carte Blanche Events, wedding in Positano, Italy
* Best Social Event (Budget more than $75,000): Plan-It Parties, jungle-inspired bar mitzvah
* Best Social Event (Budget less than $75,000): Plan-It Parties, wedding rehearsal dinner at Meridian House
* Best Graphic Design: Plan-It Parties, collegiate-inspired bar mitzvah and Finishing Touches Events, bat mitzvah's "cootie catcher" save-the-date
* Best Videography: Suburban Video, wedding
* Best Corporate Photography: Event Digital Photographer, Naval Aviation centennial
* Best Social Photography: Freed Photography, wedding
* Best Support Services: MarcParcValet Inc., political event
* Most Creative Solution: Capitol Services, three-day philanthropic program
* Best ISES Team: Select Event Rentals, Temp-Power Inc., the Convention Store, and VRS Meetings & Events, 150th Commemoration of the Battle of First Bull Run

* LOCAL NEWS *

BOSTON: Today the Joslin Diabetes Center hosts the "Spoonful of Ginger" event to benefit its Asian American Diabetes Initiative. Held at the Museum of Fine Arts, the event will offer tastings from area chefs including Joanne Chang and Jasper White.

IDEA Consulting will host the EuraMedia Summit 2012 in Boston June 13-16. The event aims to introduce Russian and Eurasian media and tech companies to the U.S. market.

CHICAGO: With the theme "Brasil: Gardens in Paradise," the annual Macy's Flower Show in Chicago opened Sunday at the department store's outpost on State Street. This year's horticultural display, which runs through April 10, includes more than 5,500 flowers, plants, and trees, as well as a 10-foot toucan topiary. http://bit.ly/wWQBn1

Shedd Aquarium's gala, "Luminescence," is June 9 and will be hosted by a committee of past gala chairs.

UBM Studios has introduced a new mobile event designed for producers of trade shows. http://bit.ly/x49tQZ

LAS VEGAS: Billboard reports that Wynn Las Vegas announced 34 artists contracted for exclusive residencies across its four venues: Encore Beach Club, XS, Tryst, and Surrender. The move further demonstrates "the level of investment casino-hotels are willing to make to lock in lucrative stars and lock out each other." http://bit.ly/GJtDLN

CBS News: "Robert Lang, co-director of U.N.L.V.'s Brookings Mountain West research center, told hospitality leaders ... that Las Vegas needs to add more events to its calendar to pull more tourists from other destinations. A 50,000-seat stadium hosting games and concerts would do just that, he said." http://cbsn.ws/GHHNPi

LOS ANGELES: On Thursday night, a crowd of about 1,000 came out for the launch of the Restoration Hardware spring collection at the Gallery on Beverly Boulevard. The Pierces performed at the event, which benefited the Prints and Drawing Council of Lacma.

Christina Lara is the new PR director at American Rebel PR.

NEW YORK: Nissan North America's campaign to promote its NV200 van as the new New York taxicab kicks off today and will include events as well as an exhibition at the Auto Show next month. The New York Times: http://nyti.ms/GO7heh

A charity poker tournament and casino night to benefit the National Law Enforcement & Firefighters Children’s Foundation will be held at B.B. King’s Blues Club in Times Square on Wednesday.

ORLANDO: The Pillsbury Bake-Off Contest takes place this morning at the Peabody Orlando. Organizers have set up 100 mini kitchens where the finalists are preparing their entries. New to the competition this year is a partnership with Martha Stewart, who is on the contest floor today and will announce the million-dollar grand prize winner during a live broadcast of The Martha Stewart Show tomorrow morning from the hotel. This afternoon Stewart will judge a chili contest at Macy's at the Mall at Millenia as a tie-in to the launch of a new line of her cookware.

Top executives from Cisco, I.B.M., Microsoft, and Verizon are scheduled to speak at Enterprise Connect 2012, today through Thursday at the Gaylord Palms Resort & Convention Center. The conference is produced by UBM TechWeb.

SAN FRANCISCO: The final phase of San Francisco's Moscone Center is underway. Designed to meet the Leadership in Energy and Environment Design gold green building standards, the two-year project upgrades the existing space with high-speed wireless Internet access, digital signage, new HVAC systems, and other infrastructural elements.

WASHINGTON: On Thursday, at its 30th annual awards dinner at the Ritz-Carlton in Arlington, Virgina, the U.S.O. of Metropolitan Washington awarded its Legacy of Hope Award to the Washington Nationals for supporting the military.

YOUR NEWS: What are you doing? Tell us: [email protected]. 



With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, Carla Warrilow in Toronto, and Rose Chevalier, Beth Kormanik, and Anna Sekula in New York.

BizBash Call Sheet is the must-read daily digest of event industry news from BizBash.com. 

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