BIZBASH CALL SHEET — #230 — Wednesday, 03.28.12
++ Sponsored by Event Leadership Institute ++
++ Sponsored by Event Leadership Institute ++
Compiled today by Chad Kaydo in New York
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* INCOMING *
1. GOOGLE’S HEALTHY FOOD: The search giant famously provides employees with plenty of food in fancy cafeterias. Now it’s focusing on serving healthy options. Fast Company: “Google has turned to ‘nudges’: simple, subtle cues that prompt people to make better decisions. Behavioral economists have shown the idea works, but Google has taken it out of the lab and into the lunchroom. This is a sampling of the encouragement you’d get during trips through the company’s eateries—and naturally, Google is measuring the results.” fastcodesign.com/...
Speaking of Google: exec Marissa Mayer talks about the origins of its stark white homepage. Huffington Post: http://huff.to/HjgW9D
2. COUNTRY MUSIC AWARDS WEDDING: The Academy of Country Music announced Tuesday that Martina McBride will perform her new single “Marry Me” at the Academy of Country Music awards Sunday—while a couple gets married live on stage. http://cbsn.ws/GUwFyG
Sounds kind of like the recent TV Land event where Fran Drescher officiated at a gay wedding to promote her sitcom—and yet also probably very different. bizbash.com/fran_...
3. COACHELLA LAND GRAB: L.A. Times: “Local politicos and music mavens on Monday applauded Coachella Valley Music and Arts Festival promoter Goldenvoice’s decision to purchase 280 acres of land surrounding the stages for its annual concert event in Indio, California. The purchase of the Eldorado Polo Club and three surrounding ranches will enable the Los Angeles-based, AEG-owned concert promoter to increase its Coachella presence and perhaps add jazz, blues, and Latin concerts to its schedule.” http://lat.ms/GTHWMb
4. PAID TO PARTY: Fox News looks at the state of celebrity wrangling. Elliot Stares, of the Miami-based PR consultancy ESPR: “The cost of hiring a celebrity to attend or host an event has risen over the past couple of years...It’s increasingly more difficult for a publicist or brand to garner editorial coverage for an event without a celebrity association.” http://fxn.ws/GXyo1H
5. TRAIN ART: The group behind the High Line—New York’s elevated park on a former rail line—has expressed interest in installing a Jeff Koons sculpture above the site. Called “Train,” it would be a full-size replica of a 1943 Baldwin 2900 steam locomotive, estimated to cost at least $25 million to create and install. The Los Angeles County Museum of Art is also interested. (You gotta see the rendering to appreciate it.) The New York Times: http://nyti.ms/H8J8zD
++ A WORD FROM OUR SPONSOR: EVENT LEADERSHIP INSTITUTE ++
The Event Leadership Institute is proud to provide the most progressive training and education for event planners in the industry, through on-demand video classes, bi-weekly webinars, white papers as well as interviews with industry leaders. www.eventleadershipinstitute.com
* ABOUT LAST NIGHT: KENNETH COLE PREVIEW *
The designer launched his new Kenneth Cole Collection line in the Cedar Lake space in New York with a dark, moody preview. Giant screens showing videos of larger than life models lined the walls, with targeted speakers overhead, so you could hear the models offer deadpan axioms with considerably less humor than Cole’s punny ads. The rest of the room was all black fixtures and furnishings, with a spot-lit row of samples hanging in the center of room—although most of the fashion editors were talking, not fingering the clothes.
Some of the same faces later headed down to the Top of the Standard—still affectionately known as the Boom Boom Room—for a party hosted by Gilt to toast (with free-flowing champagne) its exclusive line of handbags designed by Brian Atwood, which goes on sale today.
* LOCAL NEWS *
COAST TO COAST: Tour de Fat 2012 has added Atlanta and Washington, D.C., to its 15-city summer schedule. The cyclist event includes a costumed bicycle parade, New Belgium beer, entertainment, local food, and unusual bike contests while raising money for organizations that support bike advocacy.
BOSTON: The Boston Bacon and Beer Festival is April 28 at House of Blues. Local restaurants will serve bacon dishes, New England breweries will serve beer, and the event benefits local hunger-relief organizations Lovin’ Spoonfuls and Community Servings. wheretoeat.in/cal...
Legal Sea Foods will introduce its spring and summer cocktail list April 11. Selections include Moscow Mules, sangria, and the vodka-based “Watermelon Crush.”
Friends of Boston’s Homeless hosts its “Beyond Shelter” benefit April 26 at House of Blues. The host is Mayor Thomas Menino, and the event offers tasting stations from more than 20 restaurants.
CHICAGO: Allium, the Four Seasons Chicago’s new restaurant, had its grand opening party March 22 with Jeff Garlin. DJ Konsept spun, and chef Kevin Hickey offered samples of his craft cocktails and seasonal fare. Here’s our walkthrough of the space: http://bit.ly/GUEDI9
The Chicago Bulls will host “An Evening With the Chicago Bulls,” which supports various local charities, at the United Center April 3. Planners expect 800 guests, and the evening includes a sit-down dinner and a live auction.
The Prairie District Neighborhood Alliance will host its Easter egg hunt April 7. The hunt has 8,000 candy-and-toy-filled eggs, along with activities ranging from an animal petting zoo to carnival games and Easter bunny meet-and-greets.
LAS VEGAS: Integrated media company Access Intelligence has acquired LeadsCon, which serves the online lead generation industry through two conferences. The flagship event takes place in Vegas. MarketWatch: marketwatch.com/s...
LOS ANGELES: L.A. Times: “With tourism on the rise in downtown Los Angeles, construction is set to begin on a $172-million Marriott hotel complex that has even bigger aspirations than when it was announced almost a year ago.” http://lat.ms/GVGBdg
Throughout April, Mohawk Bend will host its first film festival, to include one hour’s worth of Michael Rousselet’s “5 Second Films.” A “Film Maker” cocktail (Cismontane’s Blacks Dawn coffee stout and Fog’s End Monterey Rye) will pay homage to the film crew’s liquid diet of coffee, whiskey, and beer.
Tarin Wilson of Plan A Events is owner and producer of the “Unveiled” bridal showcase April 1 at the Beverly Canon Gardens. The event will include a Vera Wang runway show, and a panel hosted by Darcy Miller with Marc Friedland, Harmony Walton, and Yifat Oren.
MIAMI: The Florida Heart Research Institute will host Driven to Dine and Heart of a Chef—two culinary fund-raisers—in April. Guests will sample wines courtesy of Total Wines and appetizers provided by Le Cordon Bleu.
NEW YORK: The first TEDxWallStreet conference will take place at the New York Stock Exchange March 30. Market Watch: “Ground-breaking thought leaders and innovators will present to 300 business, social and academic influencers, as well as a global audience via live webcast.” marketwatch.com/s...
Renovations to Trump International Hotel and Tower include revamping its meeting facilities. The new Trump Conference Room will feature video conferencing technology and offer catering by Jean Georges. elitetraveler.com...
Developers are looking to convert vacant office buildings into new hotel properties. USA Today: http://usat.ly/HdyGXy
ORLANDO: Cox Events Group will host Spring Fiesta in the Park April 14 and 15 at Lake Eola Park. The festival will include more than 300 artists and craftspeople and live entertainment.
TORONTO: The Design Exchange named Shauna Levy president of the museum last week. Levy, who co-founded the Interior Design Show, will leave her position as vice president at MMPI Canada.
The seventh annual Prom fund-raiser for the Royal Ontario Museum is Saturday. Decor & More is taking care of the decor and A2D2 will be performing at the circus-themed bash.
WASHINGTON: The Smithsonian American Art Museum will host five evenings of ArtJamz, a combination of live painting and live jazz in its Kogod Courtyard, starting April 19.
Zaytinya will host its annual Greek Easter celebration presented by Chef Michael Costa April 8 to 22.
YOUR NEWS: What are you doing? Tell us: [email protected].
With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, Carla Warrilow in Toronto, and Anna Sekula, Beth Kormanik, and Rose Chevalier in New York.
BizBash Call Sheet is the must-read daily digest of event industry news from BizBash.com.
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