BIZBASH CALL SHEET — #277 — Monday, 06.04.12
++ Sponsored by Event Leadership Institute ++
Compiled today by Beth Kormanik in New York
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THIS WEEK'S CALENDAR:
MONDAY: Council of Fashion Designers of America’s Awards in New York
TUESDAY: Electronic Entertainment Expo (E3) begins in L.A. (through Thursday)
WEDNESDAY: Whitney Museum of American Art’s Art Party in New York
THURSDAY: M.P.I. Orange County Chapter awards and installation in Irvine, California; Vimeo Awards in New York
FRIDAY: Electric Daisy Carnival kicks off in Las Vegas (through Sunday), Vimeo Festival begins in New York (through Saturday)
SATURDAY: C.M.P. Conclave in Tampa (through Monday)
SUNDAY: Tony Awards in New York
* INCOMING *
1. NO DEAL IN NEW YORK: Gov. Andrew Cuomo's plans for a convention center and a casino in Queens with builder/operator have unraveled. New York Times: "Mr. Cuomo’s plan would have established a 3.8-million-square-foot exhibition hall and hotel alongside the casino at the Aqueduct site. Skeptics had questioned the wisdom of the location, noting that it is a long subway ride to Midtown Manhattan and that tourists visiting New York want to be near attractions like Broadway and Central Park. The governor had also argued that the project would free up the site of the Jacob K. Javits Convention Center on the West Side of Manhattan for new development; he viewed the center as too cramped for major trade shows." http://nyti.ms/NqrEz0
But several Las Vegas-based casino companies are interested in striking a deal with the city. New York Post: http://nyp.st/LpdHj3
2. HDTV MARKETING MAKEOVER: A new strategy for the network calls for event and experiential marketing programs rather than traditional TV, print, and outdoor ads. Chief Marketer: "One of the major goals of the events is to collect consumer data, and HGTV has chosen venues that match its core demographic, young, affluent consumers with high household incomes. It plans to mine that data, segment consumers and begin regular communications." http://bit.ly/Mf89ww
3. WEDDING PLANNING WITH PINTEREST: The site's role in planning the big day has event planners divided. Washington Post: "With legions of brides (and grooms) finding inspiration all on their own, will Pinterest replace the professionals? A concern reverberating through wedding planning circles is that those inspiration boards could diminish interest in their services." http://wapo.st/Mfb9c1
4. QUEEN'S DIAMOND JUBILEE: Queen Elizabeth II celebrated 60 years on the throne with four days of celebration this weekend. Associated Press: "A motley but majestic flotilla of more than 1,000 vessels … sailed past the Houses of Parliament, the London Eye and St. Paul’s Cathedral before ending at Tower Bridge. Guinness World Records said the pageant broke the record for the largest parade of boats." Royals including Prince William, Kate Middleton, Prince Harry, and Prince Philip watched the parade along with an estimated 1.25 million spectators. http://nyp.st/LfnJks
5. MTV MOVIE AWARDS RECAP: While tamer than most years, the show Sunday still delivered the stars. Vulture: "Host Russell Brand delivered a Gervais-lite monologue, intermittently shouting 'Twilight!' and 'The Hunger Games!' between star-cutting riffs on topics including Justin Bieber's legal troubles and 'short-lived celebrity marriages.'" http://bit.ly/KqrES2
6. SHAREHOLDERS MEET STARS: Wal-Mart's annual shareholders meeting increased the star wattage this year, which celebrated its 50th birthday. Performers at the in Fayetteville, Ark., event included Justin Timberlake, Taylor Swift, Lionel Richie, and Celine Dion. The Hollywood Reporter: "There was more entertainment than typical at shareholder meetings." http://bit.ly/JSfe5u
7. SNEAKER STRATEGY: Foot Locker announced a new marketing campaign that encourages consumers to upload and tag photos of their favorite gear to Instagram for a chance to be showcased on the company's Web site, Facebook page, and in store windows nationwide this summer. Press Release: http://bit.ly/NyhRXM
8. BEVERAGE SPENDING: The cola companies spend the most on sponsorships, with PepsiCo in the top spot and Coca-Cola coming close in second, but brewer Anheuser-Busch InBev closing in, spending up to $260 million, largely because of its huge N.F.L. deal. Ad Age: http://bit.ly/LYypWd
9. BATTLE OF SOCIAL NETWORKS: Ad Age has 10 reasons why Twitter is better than Facebook for business. http://bit.ly/KvA3Tz
++ A WORD FROM OUR SPONSOR: Event Leadership Institute ++
The Event Leadership Institute is looking for a rock star intern! Join the team helping to shape the future of event education and make a difference in the future of your industry. Apply here: www.EventLeadershipInstitute.com
* LOCAL NEWS *
COAST TO COAST: The 2012 Republican National Convention added to the leadership team for the August 27-30 event. Todd Cranney will be director of delegate outreach; Tony Feather will serve as director of whip operations; Jim Dyke will serve as senior advisor and support convention communications; and Anne Hathaway will serve as convention program director.
BOSTON: The Marie Brizard cocktail competition is June 5 at Parlor Sports. Mixologists and bartenders from across the city will compete for a chance to be in the U.S. finals at Tales of the Cocktail in July in New Orleans.
CHICAGO: Fox Sports: "Chicago Mayor Rahm Emanuel has made a pitch to the NFL for the city to host a Super Bowl. During an informal meeting Thursday with N.F.L. commissioner Roger Goodell, Emanuel floated the idea of staging American football's showpiece event at open-air Soldier Field. ... One problem that would need to be overcome is that the N.F.L. has a minimum seating guideline for the Super Bowl of 70,000 for host stadiums. Soldier Field's capacity is just 63,500. However, Goodell said, 'Capacity's always an issue, but I think at the end of the day we'd have to look at the specifics that would be part of the bid.' The Super Bowl is estimated to bring in about $150 million in revenue to host cities." http://on-msn.com/LeZSBy
AIDS Foundation of Chicago's Dance for Life Celebration is August 18, with performances by six local dance companies.
LAS VEGAS: Casa Fuente inside the Forum Shops at Caesars presents June Fest, a month dedicated to beer with the first Casa Fuente Craft Beer Festival June 22-23.
LOS ANGELES: The second annual Los Angeles Food and Wine festival kicks off today with a check presentation of $400,000 to St. Vincent Meals on Wheels at WP24 at the Ritz Carlton. The festival runs August 9-12.
President Obama will attend the L.G.B.T. Leadership Council's gala at the Regent Beverly Wilshire, with a performance by Pink. Funds will benefit his reelection campaign.
The first Together Helping Education event is June 9 at the Calabasas Tennis and Swim center, benefiting the Las Virgenes Unified school district.
New fashion trade show Launch L.A. is July 25-26 at the Barker Hangar in Santa Monica.
Local event listings from Masterplanner: http://masterplanneronline.com/losangeles
MIAMI/SOUTH FLORIDA: The third annual Can’t Stomach Cancer Dream Makers Gala, held April 12 at the Westin Diplomat Resort & Spa, raised more than $170,000.
NEW YORK: Next Step's fourth annual "Help Make a Difference" benefit is Thursday at Tribeca Cinemas.
The Tony Awards partnered with Bloomingdale's to present the Tony Award Costume Exhibit at the 59th Street location through June 18.
Local event listings from Masterplanner: http://www.masterplanneronline.com/newyork
ORLANDO: Disney's Art of Animation Resort has opened its first wing of family suites. The Finding Nemo wing has 320 suites, each with two bathrooms, a kitchenette, and three separate sleeping areas. The resort also has the largest swimming pool at Walt Disney World. The next phase to open will be the Cars wing June 18.
Heather Pilcher has joined Blue Spark Event Design as national director of sales.
SAN FRANCISCO: The fourth annual Food, Wine, and Spirits festival announced its lineup for June 30-August 5 with new events including the Dinner Party Project, and a series of demos at the Union Square Williams-Sonoma demo kitchen.
TACOMA, WASH.: LeMay American Car Museum opened June 2, with fireworks, an outdoor car show and a free concert by Grammy-winners Asleep at the Wheel.
WASHINGTON: Tapas-inspired restaurant Pulpo has opened in Cleveland from Floriana owner Dino Tapper. It is available for private events.
Silverdocs, the the A.F.I.-Discovery Channel documentary festival and conference, is June 18-24 in Silver Spring, Md.
Smithsonian Folklife Festival is June 27-July 4 on the Nfational Mall. This year's theme, "Creativity and Crisis: Unfolding the AIDS Memorial Quilt," marks the 25th anniversary of the quilt.
YOUR NEWS: What are you doing? Tell us: [email protected]. 


With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, Carla Warrilow in Toronto, and Rose Chevalier, Beth Kormanik, and Anna Sekula in New York.
BizBash Call Sheet is the must-read daily digest of event industry news from BizBash.com.
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