BIZBASH CALL SHEET — #397 — Tuesday, 11.27.12
++ Sponsored by Event Leadership Institute ++
Compiled today by Beth Kormanik in New York
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1. "LION KING" POP-UP: A marketing campaign marking the 15th anniversary of Disney's The Lion King on Broadway will feature a pop-up exhibit in New York City. The $500,000 project, which runs Saturday through December 16, takes over a vacant retail space near Times Square. The New York Times: "Inside 'The Lion King' will fill about 5,000 square feet of space with items from the Broadway and road productions of the show, including costumes, masks, puppets, and sets. Some of them will be visible to passers-by through several windows. There will be displays and touch screens presenting early concept materials and sketches used in developing the show." http://nyti.ms/Te7pWs
2. VALENTINO'S HOLIDAY CHANGE: Instead of hosting its annual holiday celebration, Valentino USA will donate its party budget to New Yorkers for Children’s annual Wrap to Rap event. Women's Wear Daily: "The company will serve as a presenting sponsor of the charity’s annual social gift-wrapping spree, which is set for Wednesday at the Ainsworth in Chelsea. Employees of the fashion house will also be among the volunteers packaging up more than 1,000 holiday gifts for children in foster care at the event." http://wwd.us/TiBkgJ
3. ATTENDEE LOYALTY: The marketing messages at many conferences have become out of control. Velvet Chainsaw: "Best-in-class conference organizers often appoint someone to look out for the attendee experience. This person evaluates everything that is happening through the lens of the attendee—the promises made in marketing, the actions of partners, and the loyalty that is earned through a quality offering." http://bit.ly/YkDHG4
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FROM THE EVENT LEADERSHIP INSTITUTE: LUXURY WEDDING VISIONARIES ++
Tonight Marcy Blum, Colin Cowie, Tara Guérard, and Ceci Johnson will discuss what it takes to land, wow, and retain high-profile, luxury wedding clients as part of the E.L.I. The Maverick Series, Live at The Glass Houses at the Chelsea Arts Tower. Each will share insights in one-on-one interviews, participate in a panel discussion on the state of the luxury wedding industry, and answer audience questions. To register: http://bit.ly/SpkzS3
* LOCAL NEWS *
BOSTON: According to Eater, Mario Batali is planning to open a pizzeria, his first Boston eatery. http://bit.ly/XVlC2k
John Harvard's Brewery & Ale House has a new Bar Bites menu. Items include German-style mussels, fish sticks with spicy chips, and Buffalo-style chicken wings.
CHICAGO: Glamour magazine beauty editor Andrea Pomerantz Lustig will host a book signing at the Bedford Thursday. The book is called How to Look Expensive; the Bedford, appropriately, was formerly a bank.
Cheeky Chicago will host Sweet on Scotch, a Glenfiddich tasting event, December 5 at Drumbar. The event pairs four cocktails with spiked cupcakes from More.
Platinum Events will host a "Chicago Empire" New Year's Eve party at Untitled. The night offers six open bars, passed hors d'oeuvres, a performance by the Gold Coast All-Stars, and a countdown hosted by NBC's Marcus Riley. Tickets are available via Fan Fueled.
Tickled Pink, a fund-raiser for Bright Pink, is scheduled for February 8 at River East Art Center.
LAS VEGAS: Bryan Forgione is the new executive chef at Society Café Encore.
Las Vegas Sun: "The Minden Town Board has endorsed the Carson Valley Inn's plans to build an outdoor events center with a capacity of up to 800 to host concerts and other entertainment." http://bit.ly/SoV6bg
Interjet has launched twice-weekly service from Las Vegas to Mexico City’s Toluca Airport. Las Vegas Informer: http://bit.ly/U7MOo9
LOS ANGELES: Trade Show News Network: "The recent American Heart Association’s Scientific Sessions conference, held November 3-7 at the Los Angeles Convention Center, broke a record as the largest medical meeting ever held in the city." http://bit.ly/TqnlYJ
Grill and wine bar Seasons 52 opened Monday at 10250 Santa Monica Boulevard. All of its dishes contain no more than 475 calories.
Local event listings from Masterplanner: http://masterplanneronline.com/losangeles
MIAMI/SOUTH FLORIDA: After a summer away in New York City, Matthew McGhee returned to the Ritz-Carlton, Palm Beach as chef de cuisine of Angle.
NEW YORK: The 80th annual Rockefeller Center Christmas Tree Lighting ceremony is set for Wednesday at Rockefeller Plaza.
Canard Inc. will cater a pre-performance cocktail reception for Alvin Ailey American Dance Theater on Thursday at the New York City Center. The reception benefits God's Love We Deliver.
Crain's New York Business offered an update on the iconic Tavern on the Green: “Once completed, the new Tavern will seat 300 diners inside and another 300 outside, compared with the earlier 850 seating capacity. … About 120 employees will work at the restaurant, or less than a third of the old Tavern's peak. Tavern will be able to book parties for up to 175 guests. Anything larger would require special permission from the city. Closing the entire restaurant for an event would require two weeks' notice. The south wing, at West 66th Street, slated for a takeout window and an outdoor terrace, will be used for parties.” http://cny.bz/UXlFD2
The New York Times: “The Interactive Advertising Bureau, a trade organization for the digital advertising industry, announced on Monday that it would lead the second annual Digital Content Newfronts in April. The conference takes its cue from the television 'upfronts' in May, when broadcast and cable networks show off their new offerings to advertisers.” http://nyti.ms/TpydXM
The Foundling will host a pre-performance reception before a matinee of Annie the Musical featuring a performance by its students on December 2 at the Palace Theatre.
Local event listings from Masterplanner: http://masterplanneronline.com/newyork
ORLANDO: Two new attractions will debut at Disney on December 6. At Hollywood Studios park, Pirates of the Caribbean: The Legend of Captain Jack Sparrow will immerse guests in the action from the film series. At Epcot, an updated Test Track Presented by Chevrolet will allow guests to ride in a six-person "SimCar" that they design themselves.
TORONTO: As part of the launch of its B-Class, Mercedes-Benz hosted a free concert called B-Scene last week.
WASHINGTON: The Greater Reston Chamber of Commerce will celebrate its 30th anniversary December 1 at Sheraton Reston.
YOUR NEWS: What are you doing? Tell us: [email protected].
JOB BOARD: Post a job or find a job:http://jobs.bizbash.com
With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Beth Kormanik and Anna Sekula in New York.
BizBash Call Sheet is the must-read daily digest of event industry news from BizBash.com.
