1. SEE WHAT A $40,000 BIRTHDAY PARTY LOOKS LIKE: For an 18th birthday party for twins in England, a favorite event planner of Simon Cowell and Elton John's designed an extravaganza that had an Ibiza and carnival theme—and a V.I.P. section. Daily Mail: "Guests arriving at the girls' Essex mansion were met by fire-breathing models before being chauffeured through the grounds of the house by golf buggy to a £60,000 marquee, where along with an appearance from the Hackney musician [Professor Green], partygoers were treated to a fireworks display and cocktails including the Porn Star Martini—a blend of Krug champagne, Ketel One vodka and Passoa passion fruit liqueur." http://dailym.ai/19oLJlk
2. MOTORCYCLE EVENTS STRUGGLE TO ATTRACT FANS: Biketoberfest, an event for motorcycle enthusiasts in Daytona Beach, Florida, and other major motorcycle shows across the country have seen attendance sag as bikers head to smaller regional events and the fewer young people take up the hobby. Planners are looking to change their marketing strategies and add to the mix of events. Daytona Beach News-Journal: “We all have to work harder to keep the bikers here for the four days versus just two,” said Jeffrey Hentz, executive director of the Halifax Area Advertising Authority, which owns the Biketoberfest trademark. “We don't want to give up an hour, much less a day, of their time.” http://bit.ly/16b0qo2
3. COMIC CONS COMPETE FOR BUSINESS: New York Comic Con took place this weekend, attracting legions of costumed attendees and what planners hope is an engaging mix of vendors that help separate it from several competing fan events. Reuters: "The proliferation of such events, the explosion of social media and the overwhelming size of the gatherings are forcing companies to change their own approaches to meeting, engaging and hooking new and old fans." http://bit.ly/1hQwDGx
* LOCAL NEWS *
CHICAGO: The Art Institute of Chicago will host its third annual Diwali Celebration at the museum on October 26. The event will feature a special viewing of Indian art and serves as a celebration of the Indian New Year.
The Balvenie Rare Craft Collection Showcase will take place at the River East Art Center Tuesday to Thursday. Representing crafts from all over America, the show was curated in partnership with menswear designer Todd Snyder and will feature bicycles, hats, electric guitars, and more.
"Truckin' Around—Food Truck Extravaganza" takes place at the Schaumburg Boomers Stadium on October 26. The event will offer snacks from food trucks such as Babycakes, cooking demos, entertainment, and fall games.
Brunswick's, the new bowling alley and event space in Buffalo Grove, has hired Kristina Perez Thomas as director of sales and marketing.
CLEVELAND: Cuyahoga County has awarded Hilton Worldwide the rights to manage a 650-room convention center headquarters hotel adjoining the new Cleveland Convention Center downtown. The Hilton Hotels & Resorts property will have 55,000 square feet of meeting space, a full-service restaurant, lobby bar, and an indoor pool and fitness center. The hotel is expected to begin construction by the end of this year and open by 2016.
LAS VEGAS: MGM Resorts International is hosting a number of pre- and post-race events and offers for the Rock 'n' Roll Marathon November 17 including a yoga session at Vdara Hotel & Spa sponsored by Lululemon, a carb-loading pasta party at the Mirage, and massage deals at Spa Bellagio.
LOS ANGELES: Ryan Seacrest announced performers for KISS FM's Jingle Ball 2013 December 6 at the Staples Center. They include Miley Cyrus, Macklemore & Ryan Lewis, Selena Gomez, Enrique Iglesias, Robin Thicke, Jason Derulo, Fifth Harmony, and Chris Brown.
An Evening Under the Stars is October 19 at the home of Roland Emmerich benefiting the L.A. Gay & Lesbian Center.
Local event listings from Masterplanner: http://www.masterplanneronline.com/losangeles
MIAMI/SOUTH FLORIDA: Ronen Rental provided furniture for the V.I.P. lounge for Sensation Miami October 12.
NEW YORK: Manhattan Media has sold the Avenue Show to Palm Beach Show Group.
The American Society for the Prevention of Cruelty to Animals is hosting its Young Friends Benefit Thursday at the IAC headquarters. DJ Kiss is performing.
The Social Mobile Analytics & Content Summit is Thursday at the Jacob K. Javits Convention Center in New York City.
Associated Press: "The government shutdown could mean a change to the New York City Marathon's staging area. That's because the site is the federally operated Fort Wadsworth on Staten Island. Organizers of the Nov. 3 race say they're working with city, state and federal officials to find an alternate site if the shutdown continues. The starting location won't change."
Local event listings from Masterplanner: http://www.masterplanneronline.com/newyork
ORLANDO: Windermere Country Club will host a new exotic car show and fund-raiser. The Concorso at Windermere Country Club is November 9 and will include more than 20 cars, food, wine, and entertainment.
TORONTO: On October 19 Upper Canada Mall will host its "Hope in Purple Heels" gala. The event will raise funds to support the construction of Belinda's Place, a homeless shelter for single women. The event will include a fashion show and a performance from Divine Brown.
Liberty Grand Entertainment Group will host a Halloween party on October 31, and thousands of guests are expected.
WASHINGTON: The Association of Destination Management Executives International announced that Best Corporate Events will be a diamond-level sponsor through 2017.
YOUR NEWS: What are you doing? Tell us: [email protected].
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With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Beth Kormanik, Lauren Matthews, and Anna Sekula in New York.
BizBash Daily is the must-read digest of event industry news from BizBash.com.
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