Birthday Party

Target's "Dish You Were Here" booth offered up recipe cards featuring dishes from around the world and food products from the company's Archer Farms collection. Staffers at the sponsored booth also served guests globally inspired snacks such as Mexican spiced brownies.

Brooklyn upstart Salty Road sold its naturally flavored, handmade salt-water taffy in flavors like bergamot, salty caramel apple, and peppermint saltwater.

Brooklyn outfit Fred's Marshmallows gives the artisanal treatment to the campfire favorite, with flavors such as key lime pie, orange fennel, and apple pie. The company is available to cater events and can even create edible marshmallow centerpieces.

The Jam Stand's jellies are made with fruit from local New York farms and come in inventive flavors such as blueberry bourbon and peachy Sriracha. The company can make custom jars of jam as favors for corporate events.

Is hip, gourmet Jewish fare the next food-world trend? The Gefilteria reimagines Old World favorites such as gefilte, horseradish, and beet kvass using sustainably sourced ingredients and stylish packaging.

Approximately 900 guests turned out for the event, which took over Astor Hall with a performance stage, paper decorations, and printers.