No longer restricted to carnivals and little kids' birthday parties,
balloons have made a comeback in fun, yet sophisticated ways at recent
events.
Betsey Johnson—known for her zany sense of whimsy in both her clothes and events—launched her eponymous fragrance to 55 beauty editors gathered at her recently redecorated Greenwich Village apartment. Pink balloons tied with pink ribbons floated beneath the ceiling. Johnson's PR staff worked with Alison Brod Public Relations to coordinate the event.
Daniel D'errico/Courtesy of Alison Brod Public Relations
The American Folk Art Museum's Katie Hush and Matt Beaugrand used balloons to add some dimension and texture to the otherwise stark facade of Metropolitan Pavilion, which hosted the museum's benefit. Rows of large, stationary white balloons, attached to rigid ribbons and weighted down by silver stars, lined the red carpet.
New Museum of Contemporary Art director Lisa Phillips and gala coordinators Cybele Maylone and Livet Richard commissioned artist Jason Hackenwerth to design balloon sculptures for the museum's annual gala at Cipriani 42nd Street. His whimsical, colorful balloon sculptures, modeled after animals and sea creatures, hung from the ceiling.
Patrick McMullan
