With more than 23 million people slated to watch Prince Harry and Meghan Markle’s wedding on May 19, brands are taking advantage of the royal wedding fever with British-theme promotions and tie-ins. Here’s a look at some cheeky—and scrummy—ways brands such as Campbell's, Dunkin’ Donuts, and Kellogg’s are celebrating the upcoming nuptials, from limited-edition desserts and shoes to custom fascinator hats.
Chili’s Grill & Bar debuted custom fascinators and cufflinks to celebrate the royal wedding. The fascinators are inspired by Chili’s menu items including burgers, fajitas, ribs, and margaritas. Kansas State University student Sarah Fox created the design sketches for the accessories, which were brought to life by Dee’s Hats. Hats were sent to select media and social influencers ahead of Saturday’s ceremony.
Kellogg’s has partnered with former royal chef Darren McGrady to host a breakfast and viewing party at the brand’s New York cafe on May 19. The menu will incorporate a variety of Kellogg’s cereals, with items including Stanley Scones (Kellogg’s Frosted Flakes scones with macerated strawberries, basil, and whipped Froot Loops cream); Krispy Gems (Rice Krispies-encrusted scotch eggs with sausage and bacon); and the Lemon Luster Wedding Cake, which is made with Kellogg’s Raisin Bran Cake topped with lemon-elderflower cream cheese frosting, edible gold, and fresh flowers. Fashion designer Kelly Dempsey will also show guests how to create a cereal box fascinator hat. For those not attending, recipes for the custom creations and how-to videos for the cereal box fascinators are available on the Kellogg’s website.
Magnolia Bakery, which has locations in New York, Boston, Los Angeles, and Chicago, is offering a limited-edition royal wedding cupcake and cake. Inspired by Prince Harry and Meghan Markle’s wedding cake, the elderflower cake is filled with lemon curd, topped with elderflower meringue buttercream, and finished with pearl borders and a fleur-de-lis design. The cakes were available for advance order and are available in stores today through Saturday.
Mrs. Fields is offering a royal wedding cookie cake to celebrate the event. The giant chocolate chip cookie, which features a red, white, and blue icing design, can be ordered at any location.
Alcoholic seltzer brand SpikedSeltzer partnered with New York bridal boutique Kleinfeld to offer a $1,900 stipend for brides-to-be who choose a mermaid silhouette gown during their appointments on May 19, the royal wedding date. The brand also created a cocktail inspired by the wedding cake.
Dunkin’ Donuts debuted its Royal Love Donut, which is available in its stores nationwide through May 20. The heart-shaped doughnut is filled with jelly and frosted with chocolate icing and strawberry drizzle. On May 14, Dunkin’ Donuts promoted the new flavor with a horse-drawn carriage designed in brand’s pink and orange colors, which you can see here.
Brooklyn-based ice cream company Van Leeuwen is offering a royal wedding cake flavor, which is made with sweet cream ice cream, swirls of elderflower buttercream frosting, and house-made lemon pound cake pieces. The flavor is available in the company’s New York and Los Angeles shops through the summer.
Sparkling water maker brand SodaStream is hosting a Royal Edition bottle auction for Surfers Against Sewage, an organization focused on fighting pollution and protecting coastlines in the U.K., which the royal couple selected as a charity for guests to donate to instead of gifts. The bottles come with royal wedding-inspired “hats” created with 3-D printing technology. The bottles are being auctioned on royalsodastream.com and bids are open to consumers worldwide.
Georgetown Cupcake is offering a Royal Wedding Dozen which includes two lemon-elderflower “English Rose” cupcakes; two red velvet cupcakes decorated with white pearlized wedding sprinkles and fondant Union Jack flags; two Valrhona chocolate and Madagascar vanilla buttercream cupcakes topped with an “H&M” monogram fondant; one Valrhona chocolate and Madagascar vanilla buttercream cupcake decorated with “Happily Ever After” fondant; one Valrhona chocolate and Madagascar vanilla buttercream cupcake decorated with “May 19, 2018” fondant; and four Madagascar vanilla and Madagascar vanilla buttercream cupcakes topped with white pearlized sprinkles and white fondant flowers. The dozen is on sale through May 31, and overnight shipping is available when ordered on the brand’s website.
U.K.-based shoe manufacturer Hotter launched a limited-edition shoe collection inspired by the royal wedding. The collection includes three casual streetwear styles with designs that incorporate the Union Jack and the American flags, along with a sparkly red heel inspired by Meghan Markle.
Campbell’s is offering a recipe for its Royal Wedding Soup on its website. The soup, which takes around 35 minutes to make, consists of chicken meatballs, ditalini pasta, zucchini ribbons, and Swanson Chicken Broth.
