
Full-service event firm R Design Lab recently launched Green Lab Design Studio, its new eco-friendly production arm. R Design Lab co-owners Christopher Courtemanche and Alejandro Rivera have experience greening events under the umbrella of R Design Lab: They created reusable signage and racks for the booths at the debut Class fashion trade show. The pair decided to increase their commitment to the green movement with the new company, and rely solely on environmentally sound materials like soy-based paints, locally grown flowers, and certified wood to create designs. The firm donates or reuses materials when possible and contributes a portion of its profits to environmental agencies. Since its soft launch in June, Green Lab Studio has only taken on a handful of clients, including a fashion show presented by the Reality Cares Foundation hosted by Janice Dickinson. Upcoming projects include a lounge the business partners will install for a 2009 Super Bowl party in Tampa, Florida.