Online magazine xoJane hosted a party at South by Southwest in Austin, Texas, this year that rewarded guests with fame at the event for snapping selfies. In an upstairs portion of the party space, guests were encouraged to take selfies with mirrors. The shots were then printed to add onto the "Shameless Selfie" wall and were projected in the event's main space, where MKG used neon masking tape and ultraviolet lighting for pops of bright color. The event promoted the pub's "Shameless Celebrity" list.
Offering guests extra props or backdrops to inspire selfies can sometimes seal the deal. During a holiday event, the W Fort Lauderdale placed mirrors in nine spots throughout the property, each embedded in elf-theme vignettes. After snapping their festive shots, guests could then upload the images to Instagram, Facebook, or Twitter using the hashtags #WFortLauderdale and #BringtheBright.
Photo: Courtesy of W Fort Lauderdale
Offer Prizes
Not all selfies are spontaneous; offering a reward can incentivize guests to take and post them. The New York International Auto Show gave out free tickets to opening night to the first 100 people who posted a selfie with a show poster, found in New York's Jacob K. Javits Convention Center.
Photo: Courtesy of the New York International Auto Show
Instagram at Bonnaroo
Selected Instagram photos with the #Bonnaroo hashtag were displayed on the sides of the two main stages between sets. Instagrammers were also encouraged to submit their photos for the official fan documentary, True Roo: Fan Faces of Bonnaroo, by tagging #TrueRoo.