To promote the second season of its drama The Last Ship, TNT is asking fans to hop aboard and show their support for the troops—with a selfie.
The network teamed up with the U.S.O. of Metropolitan New York to launch the #SelfieWithaSailor campaign during New York Fleet Week. (The week features military demonstrations and public tours of ships, as well as a chance for visiting crew members to explore the city.) For every photo posted with a member of any branch of the United States Armed Services and the #SelfieWithaSailor hashtag across social media platforms between now and Memorial Day, the show will donate $1 to the U.S.O.
In addition to the branded ship's bow display in Times Square, TNT is also setting up Instaprint booths at key U.S.O. events, including the U.S.O.'s Rock the Fleet kick-off event at the Hard Rock Cafe. Guests will be able to snap selfies and print them on-site. Plus, the network will be handing out free selfie sticks to sailors as they disembark at Pier 92.
Based on William Brinkley's popular novel, The Last Ship chronicles a global catastrophe that nearly decimates the world's population. It's produced with cooperation from the U.S. Navy and is filmed aboard five different Navy vessels; the new season starts June 21.
