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Social Media Strategies

October 24, 2016

Crowds gathered inside AT&T's tent at the N.C.A.A. Lacrosse Championships in Philadelphia in May to watch the company's 'Twitter balloon' gradually inflate as people tweeted using the hashtag #ATTLAX.

Crowds gathered inside AT&T's tent at the N.C.A.A. Lacrosse Championships in Philadelphia in May to watch the company's "Twitter balloon" gradually inflate as people tweeted using the hashtag #ATTLAX.

Photo: Courtesy of Team Epic

How to Use Scents at Events

Does Your Event Need a Custom Scent?

18 Fun Ways to Keep Guests Cool at Outdoor Events

'Tap into travel,' Borunda advises of hosting inside an airplane hangar. 'Hosting an event at a hangar opens doors to many fun themes. Lean into the obvious aviation or travel themes, and decorate with planes and helicopters. Other fun themes can be ‘launch’ parties; milestones ‘reaching new heights’; or anything that can be a fun play on words in relation to planes, helicopters, or the hangar.'

Tips for Hosting an Event Inside an Airplane Hangar—Where Not Even the Sky Is the Limit

The one-night-only Las Olas Wine & Food Festival Tasting Pavilion took over five city blocks and several side streets. A production management team of 40, along with various activation partners who brought the sponsorships and experiences to life, were given just 24 hours by the City of Fort Lauderdale to build, execute, and break down the festival.

How to Shut Down a Major City Strip for a Single-Day Food and Wine Fest

Does Your Event Need a Custom Scent?

The right aroma can enhance your event’s atmosphere and leave a lasting impression—without overpowering your attendees.

How to Use Scents at Events

18 Fun Ways to Keep Guests Cool at Outdoor Events

From misting stations to cooling towels, these creative (and often unexpected!) ideas can help your event guests beat the heat this summer.

Tips for Hosting an Event Inside an Airplane Hangar—Where Not Even the Sky Is the Limit

Take insights and inspiration from the grand opening of The Executive Hangar, a new venue in Fullerton, Calif.

'Tap into travel,' Borunda advises of hosting inside an airplane hangar. 'Hosting an event at a hangar opens doors to many fun themes. Lean into the obvious aviation or travel themes, and decorate with planes and helicopters. Other fun themes can be ‘launch’ parties; milestones ‘reaching new heights’; or anything that can be a fun play on words in relation to planes, helicopters, or the hangar.'

How to Shut Down a Major City Strip for a Single-Day Food and Wine Fest

We spoke with the production team behind the Las Olas Wine & Food Festival to talk strategy—along with all the food, beverage, and activation highlights.

The one-night-only Las Olas Wine & Food Festival Tasting Pavilion took over five city blocks and several side streets. A production management team of 40, along with various activation partners who brought the sponsorships and experiences to life, were given just 24 hours by the City of Fort Lauderdale to build, execute, and break down the festival.

Q&A: Inside the Record-Breaking Sustainability Efforts at This Year's Mardi Gras

Through its new Recycle Dat! initiative, New Orleans managed to divert over 10 tons of waste from landfills during last month's citywide celebration.

Mardis Gras 2024 Sustainability Efforts

9 Tips for Effectively Repurposing Event Content

Events and conferences can be a treasure trove of content that, if used wisely, can keep your audience engaged all year. Here's how to repurpose content effectively.

Tips for Repurposing Event Content

Glitz, Glam, and Goldfish?!: See the Brand Highlights From NYFW Spring/Summer 2025

How Barstool Sports Took on the Great Outdoors with This Camp-Themed Activation

Why AARP Might Be the Coolest Brand Activating Right Now

See the Colorful Playground (and Giant Slide) That Google Play Brought to a Music Festival

8 Convention Centers with Art Gallery-Worthy Vibes

Bumble's Head of Experiential Shares 11 Rules for Creating Authentic Events

10 Tips on How to Optimize a Private Dining Room for Events

From Miami to San Diego, we spoke with 10 event professionals about what to look for in a private dining room when planning your next event.

At Twenty-Eight Atlantic at Wequasset Resort & Golf Club on Cape Cod, the private dining room's focal points are its floor-to-ceiling windows that offer views of Pleasant Bay.

9 Ways to Minimize Travel-Related Delays to Your Event

According to the Bureau of Transportation Statistics, 20.8% of flights have been delayed so far in 2023. Here's how to keep unexpected travel woes from ruining your event.

Shutterstock 335469545

9 Must-Read Tips for Working with Event Photographers

Three experienced event photographers share the best way to get the exact shots you want.

Tips for Working With Event Photographers

6 Lessons in Outdoor Hospitality From an Ultra-Luxe Glamping Site

Steal these tips to elevate any alfresco gathering, retreat, or off-site meeting.

After checking into Under Canvas Acadia, guests can opt to watch a demonstration of how to work the wood-burning stoves found in each tent.

3 Tips for Integrating Causes Into Events—Even at the Last Minute

After a tragedy like the Maui wildfires, many event hosts are eager to help. Experiential expert Kelly Markus shares how to do it effectively and authentically.

Tips for Integrating Causes Into Events

The New Rules for Turning Event Attendees Into Brand Advocates

Step aside, social media. Amy Blackman, a strategic partner for Spiro, shares the academic framework she's using to drive year-round event participation and engagement.

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