BizBash
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
Topics
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • Industry Buzz
  • BizBash Lists
Resources
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
User Tools
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • About Us
  • Advertise
  • Get Featured
  • Press Releases
  • Newsletter Signup
  • Subscribe to Magazine
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
  1. Production & Strategy
  2. Strategy

Snake Eyes

To promote its climate-change funds to the financial community, DWS Scudder created a mini Amazon jungle at the South Street Seaport.

Courtney Thompson
February 12, 2008

After taking over Rodeo Drive with a snow-themed stunt in Los Angeles, DWS Scudder brought the heat to the South Street Seaport on Friday, creating a mini Amazon jungle to promote the group's climate-change-related funds. The retail sect of Deutsche Bank's asset-management division, DWS Scudder is targeting the financial community, specifically the financial press, with a road show of 80 events demonstrating the impact of climate change while also raising awareness about the investment opportunities the company is offering.

Friday's stunt was quick, kicking off with an 11 a.m. press conference and wrapping up public tours at 2 p.m. A 60- by 30-foot clear tent was home to more than 500 exotic plants, four tropical birds, an 85-pound green anaconda snake, and 80-degree temperatures. While it was too congested with stroller-toting-tourists and press to give a true feel of the Amazon, the space did successfully transport guests from the 40-degree temps outside.

Radar Entertainment's Geoff Renaud produced the event, with lighting, sound, and staging help from AG Light & Sound. "The Seaport was a great location to work with because it is in such close proximity to Wall Street," Renaud said, adding that the jungle tent was created during a 24-hour build-out. "Consumer press is always great because it boosts overall awareness, but this event is targeted at the financial planners, advisors, and press, and our location really helped us achieve that goal."

Considering the event's topic, it's not surprising that creating an eco-friendly environment was top of mind for all involved. According to Renaud, the entire production was sustainable and featured recycled materials. To offset the greenhouse gas emissions created by the event—in total, 152 tons—DWS invested in the Bagepalli small-scale biogas program in India. In a very financial-industry move, all visitors were given a 3C Group certificate proving the Bagepalli investment.

The Los Angeles and New York events kicked off DWS's tour, which runs through March. The rest of the 80 events will be produced on a much smaller scale, with little to no build-out.

A green anaconda in the DWS jungle tent
A green anaconda in the DWS jungle tent
Photo: BizBash
A green anaconda awaited guests in the DWS jungle tent.
A green anaconda awaited guests in the DWS jungle tent.
Photo: BizBash
The 15-foot waterfall used 4,500 gallons of filtered water, which was dumped into the East River after the event.
The 15-foot waterfall used 4,500 gallons of filtered water, which was dumped into the East River after the event.
Photo: Hal Horowitz
Several tropical birds were on-site, adding to the jungle theme.
Several tropical birds were on-site, adding to the jungle theme.
Photo: BizBash
Event sponsor The Wall Street Journal promoted its ECO:nomics conference that will take place in Santa Barbara in March.
Event sponsor The Wall Street Journal promoted its ECO:nomics conference that will take place in Santa Barbara in March.
Photo: BizBash
The step-and-repeat area also featured couches where DWS executives could conduct interviews with the media.
The step-and-repeat area also featured couches where DWS executives could conduct interviews with the media.
Photo: BizBash
Latest in Strategy
This SNL50 mailer included a Marshall speaker—an homage to the decades-spanning musical guests on the show—a bottle of Chandon to toast the milestone, and a limited-edition crewneck.
Strategy
How Over-the-Top Event Invites Can Make a Big Impact
Firmbee Com Jrh5l Aq M Is Unsplash
Strategy
How Higher Tariffs Are Impacting the Event Industry
As of press time, both the Palisades and Eaton fires were almost 100% contained.
Opinion & Experts
The Case for Hosting Events in Los Angeles Right Now
Sometimes, leaning into the season through cozy, winter-inspired decor can add a natural warmth to your event design. For a corporate holiday party held in December 2023, Sterling Engagements created a stylish wintry retreat in a lodge-like setting. The space featured snow-dusted trees, serene blue lighting inspired by the winter sky, and a color palette complemented by shimmering metallics that were designed to catch the light. The centerpiece of the festive gathering was the plaid dance floor and eye-catching ceiling installation, which mixed different mediums including winter greens, pine cones, starbursts, and more. Florals furthered the whimsical, wintry theme.
Strategy
20 Toasty Tips for Keeping Guests Warm at Winter Events
Related Stories
The scene at Warner's earth-minded bash
Strategy
Zero Sum
E9638standalone
Strategy
Flipping Out
DirecTV's sand playing field
Strategy
(Pretend) Game Day
Invitations with silk backing by Bella Invites.
Strategy
A Special Touch
More in Strategy
Strategy
How Over-the-Top Event Invites Can Make a Big Impact
In a world where inboxes are full and attention spans are short, an invitation can make or break your event’s perception.
This SNL50 mailer included a Marshall speaker—an homage to the decades-spanning musical guests on the show—a bottle of Chandon to toast the milestone, and a limited-edition crewneck.
Strategy
How Higher Tariffs Are Impacting the Event Industry
Event profs weigh in on this hot economic topic and share how the increased costs are affecting their businesses.
Firmbee Com Jrh5l Aq M Is Unsplash
Opinion & Experts
The Case for Hosting Events in Los Angeles Right Now
Local event professionals share how the wildfires have impacted their events—and why bringing productions to Los Angeles right now is safe and more important than ever.
As of press time, both the Palisades and Eaton fires were almost 100% contained.
Strategy
20 Toasty Tips for Keeping Guests Warm at Winter Events
Discover how to infuse warmth into your event—without sacrificing style and creativity.
Sometimes, leaning into the season through cozy, winter-inspired decor can add a natural warmth to your event design. For a corporate holiday party held in December 2023, Sterling Engagements created a stylish wintry retreat in a lodge-like setting. The space featured snow-dusted trees, serene blue lighting inspired by the winter sky, and a color palette complemented by shimmering metallics that were designed to catch the light. The centerpiece of the festive gathering was the plaid dance floor and eye-catching ceiling installation, which mixed different mediums including winter greens, pine cones, starbursts, and more. Florals furthered the whimsical, wintry theme.
Strategy
How REI (Literally) Takes Out the Trash at Events—and What Event Profs Can Learn From It
Waste management is a major part of the outdoor retailer's sustainable event practices.
Hannah Johnson of Perennial Zero Waste has consulted on waste management for REI events since 2019.
Strategy
Does Your Event Need a Custom Scent?
The right aroma can enhance your event’s atmosphere and leave a lasting impression—without overpowering your attendees.
How to Use Scents at Events
Most Popular
Event Design & Decor
Step Right Up: 10 Carnival Decor Ideas That Balance Whimsy and Elegance
Experiential Marketing, Activations & Sponsorships
Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity
Brands & Event Pros
Industry Innovators 2025: Sephora
Experiential Marketing, Activations & Sponsorships
Disney+ Leaned Into Y2K Vibes for a 'Throwback' Pop-Up Experience in LA
Strategy
How Over-the-Top Event Invites Can Make a Big Impact
Experiential Marketing, Activations & Sponsorships
See How Disney’s Phineas and Ferb Transformed a Porta-Potty into a Music Festival Activation
Strategy
18 Fun Ways to Keep Guests Cool at Outdoor Events
From misting stations to cooling towels, these creative (and often unexpected!) ideas can help your event guests beat the heat this summer.
At Lollapalooza 2019, Pepsi offered shade under a giant prop rainbow. Guests could also swing under cloud-shaped balloons. See more: Lollapalooza 2019: Inside Guest-Focused Brand Activations from Brands Like Pepsi and Cupcake Winery
Strategy
Tips for Hosting an Event Inside an Airplane Hangar—Where Not Even the Sky Is the Limit
Take insights and inspiration from the grand opening of The Executive Hangar, a new venue in Fullerton, Calif.
'Tap into travel,' Borunda advises of hosting inside an airplane hangar. 'Hosting an event at a hangar opens doors to many fun themes. Lean into the obvious aviation or travel themes, and decorate with planes and helicopters. Other fun themes can be ‘launch’ parties; milestones ‘reaching new heights’; or anything that can be a fun play on words in relation to planes, helicopters, or the hangar.'
Strategy
How to Shut Down a Major City Strip for a Single-Day Food and Wine Fest
We spoke with the production team behind the Las Olas Wine & Food Festival to talk strategy—along with all the food, beverage, and activation highlights.
The one-night-only Las Olas Wine & Food Festival Tasting Pavilion took over five city blocks and several side streets. A production management team of 40, along with various activation partners who brought the sponsorships and experiences to life, were given just 24 hours by the City of Fort Lauderdale to build, execute, and break down the festival.
Strategy
Q&A: Inside the Record-Breaking Sustainability Efforts at This Year's Mardi Gras
Through its new Recycle Dat! initiative, New Orleans managed to divert over 10 tons of waste from landfills during last month's citywide celebration.
Mardis Gras 2024 Sustainability Efforts
Strategy
9 Tips for Effectively Repurposing Event Content
Events and conferences can be a treasure trove of content that, if used wisely, can keep your audience engaged all year. Here's how to repurpose content effectively.
Tips for Repurposing Event Content
Strategy
10 Tips on How to Optimize a Private Dining Room for Events
From Miami to San Diego, we spoke with 10 event professionals about what to look for in a private dining room when planning your next event.
At Twenty-Eight Atlantic at Wequasset Resort & Golf Club on Cape Cod, the private dining room's focal points are its floor-to-ceiling windows that offer views of Pleasant Bay.
Page 1 of 135
Next Page
BizBash
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  1. Privacy Policy
  2. CCPA: Do Not Sell My Personal Info
  3. Contact Us
  4. Site Map
© 2025 Connect Biz, LLC. All rights reserved.