As the use of Twitter and Instagram has become ubiquitous at events, marketers have started using hashtags—words or phrases preceded by the # symbol—to drive public attention to the brand and its gathering, while simultaneously boosting guest interaction. To publicize official tags, an increasing number are incorporating the keyword into the physical elements of their promotions, from printing them on cocktail napkins to marking entrance bracelets with the phrase. Here are 15 smart ideas for promoting hashtags at events.
11. Make It the Focal Point
Photo: Mark Davis
1. Write It on the Wall
Photo: Jika González/BizBash
2. Put It on Signage
Photo: WanderingHat
3. Make It Larger Than Life
Photo: Nilaya Sabnis
4. Provide a Memento
Photo: David X Prutting/BFAnyc.com
5. Make Staffers Wear It
Photo: Elizabeth Renfrow for BizBash
6. Add It to the Red Carpet
Photo: Brian Brooks/MB Productions
7. Place It at Entry Points
Photo: Emma McIntyre for BizBash
8. Mark It on Tickets
Photo: Nadia Chaudhury/BizBash
9. Include It in Printed Materials
Photo: Rose Chevalier/BizBash
10. Put It Onstage
Photo: Anna Sekula/BizBash
12. Print It on Functional Items
Photo: Anna Sekula/BizBash
13. Use It as Decor
Photo: Anna Sekula/BizBash
14. Turn It Into an Activity
Photo: Anna Sekula/BizBash
15. Put It Where Guests Gather
Photo: Anna Sekula/BizBash