They may have been introduced more than three years ago, but hashtags remain a cheap, easy, and effective way to build engagement and awareness on social media—and event pros are continually coming up with creative ways to promote them. From messages as small as seating cards to hashtags as large as billboards, here's a look at some new ideas to spark social media engagement at your next event.
1. Put Them Where Guests Snap Pics
Photo: Joe Scarnici/Getty Images for Variety
2. Place Them Where Guests Can't Miss Them
Photo: Alesandra Dubin/BizBash
3. Add Them to Activities
Photo: Alesandra Dubin/BizBash
4. Use Them to Encourage Interaction
Photo: Nilaya Sabnis
5. Create Subliminal Reminders
Photo: Stefanie Keenan
6. Put Them Where Guests Are Likely to Linger
Photo: Elizabeth Renfrow for BizBash
7. Offer Rewards for Using Them
Photo: Tracy Block for BizBash
8. Pick a Medium That Gets Them Noticed
Photo: Alex Porter/Getty Images
9. Make Them Public—In a Big Way
Photo: Courtesy of Twitter
10. Supply the Technology
Photo: Alesandra Dubin/BizBash
11. Make It Edible
Photo: Carolyn Curtis/BizBash
12. Make Them Selfie-Friendly
Photo: Alesandra Dubin/BizBash