Production & Strategy: Page 703

Production & Strategy
Broadway Stars Bare All for Benefit
Makeup artists from sponsor M.A.C. Cosmetics helped cover some of the skin exposed at the Broadway Bares benefit for Broadway Cares/Equity Fights AIDS.
Audiovisual & Lighting
Advertising's High-Tech Awards Show
The New York American Marketing Association's Effie awards at the Marriott Marquis featured a set designed by Legend Productions that included a 22-foot screen and three smaller plasma screens suspended from a brushed steel pipe frame.
Experiential Marketing, Activations & Sponsorships
Awards for Women in Sports Marketing
Kathleen Francis, vice president of marketing at Major League Baseball; baseball Hall of Famer Hank Aaron; and CBS sportscaster Lesley Visser at the Women in Sports and Events Women of the Year awards at the Marriott Marquis.
Social Events
PRSA Silver Anvil Special Events Winners
Programming & Entertainment
Citymeals' Roaring '20s Tasting Benefit
New York Times food writer Florence Fabricant was caught flapping for the cameras at the annual gala tribute to James Beard benefiting Citymeals-on-Wheels.
Social Events
Rent Cast Reunites for Anniversary Party
The original cast of Rent reunited to perform at a benefit for the New York Theatre Workshop, the downtown theater company that first produced the hit musical.
Most Popular
Strategy
How Shopify Shook Up the Traditional Conference Playbook
Sports
WNBA All-Star Weekend 2025: How Brands Engaged Fans During the League’s Record-Setting Event
Experiential Marketing, Activations & Sponsorships
See Inside Fords Gin's Multisensory Experience at Rockefeller Center
Experiential Marketing, Activations & Sponsorships
Leave No Crumbs: See How Goldfish Created a Colorful Car Wash for Fourth of July Roadtrippers
Experiential Marketing, Activations & Sponsorships
How Legacy Sponsors Showed Up at the 2025 Essence Festival of Culture
Sports
How the Wimbledon Experience Was Recreated in Brooklyn, New York
Programming & Entertainment
Film Fashionistas Chat at Sotheby's
Karen Duffy (left) moderated the discussion with Bernadette Mazur, Carol Oditz and Yana Syrkin at New York Women in Film & Television's Designing Hollywood cocktail party at Sotheby's.
Strategy
Charo Coochie-Coos for Booze Cruise
Charo (center) served as hostess for Alize's Cruise to Passion event and posed with drag queens including Screaming Queens' Miss Understood (left).
Programming & Entertainment
Clever Presentation for Absolut
E1067sho 01 0522 Absolutdirectorlaunch Catering 1 320
Programming & Entertainment
Alley Performance by Broadway Stars
Aida star Heather Headley sang at the Stars in the Alley concert performance in Shubert Alley.
Programming & Entertainment
ENTERTAINMENT: Hire Your Own Yenta
E1059disc 01 0604 Entertainment Sendayenta 1 152
Production & Strategy
Party Reports: 06.04.01 to 06.10.01
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