At Absolut's launch party for its new marketing site, Absolutdirector.com, Mood Food delivered hors d'oeuvres on some clever serving trays. Spiced popcorn came in small paper cones standing on a red tray, and chili wontons were served from large blue plastic boats. Other munchies were carried on lightboxes, which isn't a new idea, but Mood Food's Tinker Boe put color transparencies showing an Absolut ad on the boxes for a nice, branded effect.
More about this event...
More about this event...