Nominations are now open for the 12th Annual EEAs!

It's time to make your mark. Nominations are now open for the 12th Annual Event Experience Awards!

I Love the '90s: Svedka's Valentine's Day Bash Gets Throwback Decor

February 12, 2013

The 'love board' held hearts with the event's Twitter handle and hashtag.

The "love board" held hearts with the event's Twitter handle and hashtag.

Photo: Michael Simon

At Svedka's recent Los Angeles promotion, photos of Luke Perry, Mark-Paul Gosselaar, and other '90s icons dotted a step-and-repeat called the "love board." The Throwback Valentine's Day Bash, held at Pink Taco Sunset Strip, had a "Heart Throbs and Heart Breakers of the '90s" theme that inspired the board. Other nods to the 90210-crazed decade included a performance by Debbie Gibson and appearances from Joey Lawrence and Miyam Bialik of Blossom.

At the event, brand ambassadors used pink and red cups to distribute a signature Love on the Rocks cocktail, which combines raspberry Svedka vodka with cinnamon syrup and sour mix.

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Because of rain and blustery conditions, event organizers had to make their own sunshiney atmosphere, compensating for the dismal day by drawing guests out for cheerful activities, decor, and food.

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'We love peach for the pop of color it adds to a tabletop. When a Pantone color comes out for the new year, we love to use varying shades of the color. For example, shades of peach and coral pair so well together or serve as a beautiful complement to pinks and blues. Peach is also a great color to work with when there is a neutral color palette involving nudes, beige, and metallic,” said Heather Rouffe, managing partner and director of sales at Atlas Event Rental. (Pictured: Classic Peach linen napkins)

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