Celebs including Jessica Szohr played life-size Jenga at a Svedka vodka bash June 25 produced by BMF Media Group. Held at a private manse in Beverly Hills, the event was officially dubbed "Svedka With a Splash of Summer" and celebrated two new flavors of the Swedish booze: Orange Cream Pop and Strawberry Colada. Although the event saw its share of tweeting guests, on-site activations were decidedly low-tech. Here's a look at how organizers engaged guests without reverting to digital ploys. (Yes, it is still possible.)
Guests played "life-size Jenga" using huge game pieces stamped with the name of the vodka brand.
Photo: Michael Simon/StarTraksPhoto.com
In honor of the fruit-flavored vodkas, a giant board of tic-tac-toe used cutout citrus slices as pieces.
Photo: Michael Simon/StarTraksPhoto.com
At lawn-bowling stations, guests could try to knock down prop bottles of the product. Bright, fruity images adorned the lanes.
Photo: Michael Simon/StarTraksPhoto.com
Beach balls with the Svedka logo filled a pool. The pool also played into a flash-mob dance to Daft Punk's "Get Lucky," which ended with dancers leaping into the water.
Photo: Michael Simon/StarTraksPhoto.com
