4 Low-Tech Entertainment Ideas From Svedka's Summery Bash
Forgoing technology, Svedka used old-fashioned games to engage guests at a launch party for new vodka flavors.
Celebs including Jessica Szohr played life-size Jenga at a Svedka vodka bash June 25 produced by BMF Media Group. Held at a private manse in Beverly Hills, the event was officially dubbed "Svedka With a Splash of Summer" and celebrated two new flavors of the Swedish booze: Orange Cream Pop and Strawberry Colada. Although the event saw its share of tweeting guests, on-site activations were decidedly low-tech. Here's a look at how organizers engaged guests without reverting to digital ploys. (Yes, it is still possible.)
- Featured Venues/Suppliers: