![The 'love board' held hearts with the event's Twitter handle and hashtag.](https://img.bizbash.com/files/base/bizbash/bzb/image/2013/02/ms46405.png?auto=format%2Ccompress&q=70&w=400)
The "love board" held hearts with the event's Twitter handle and hashtag.
Photo: Michael Simon
At Svedka's recent Los Angeles promotion, photos of Luke Perry, Mark-Paul Gosselaar, and other '90s icons dotted a step-and-repeat called the "love board." The Throwback Valentine's Day Bash, held at Pink Taco Sunset Strip, had a "Heart Throbs and Heart Breakers of the '90s" theme that inspired the board. Other nods to the 90210-crazed decade included a performance by Debbie Gibson and appearances from Joey Lawrence and Miyam Bialik of Blossom.
At the event, brand ambassadors used pink and red cups to distribute a signature Love on the Rocks cocktail, which combines raspberry Svedka vodka with cinnamon syrup and sour mix.