Tourism Toronto is promoting the experience the city offers to delegates attending local meetings and conventions in a new guide designed to help planners organize events in Toronto. The 213-page booklet, entitled "Toronto: Destination Planner", includes information about meeting venues, accommodations, meeting services, and sports facilities throughout the city. An About Toronto section also offers a rundown of what to see and do in neighbourhoods like Little Italy and the Beach.
"We've tried to tell the story about the fact that we have this great cultural scene happening," said Tara Gordon, Tourism Toronto's vice president of meetings, conventions, and incentive travel sales. "It's not necessarily about the nuts and bolts of the city as far as getting your meeting here. It's 'here's the experience we're going to offer your delegate' ... it appeals to the emotional side." The guide will be distributed to members of the Professional Convention Management Association and will be launched online in 2009.
