Attendees at the 19th annual Prime Time in Ottawa conference, being hosted by the Canadian Film and Television Production Association at the Westin Ottawa in February 2009, won't be receiving the typical delegate bag filled with promotional materials. Rather, delegates will be given an Apple iPod touch featuring custom software designed to provide registrants with electronic access to the conference program, digital video content, and several other publications. Organizers claim the conference—a national networking event for the television and film industry—will be the first paperless event of its kind.
"Besides eliminating the need to print the more than 100,000 pages our conference typically generates and showcasing the excellent content developed by our members and partners, we believe this exciting initiative clearly shows that Canadian independent content producers are not only adapting to technological change but embracing it in innovative ways," Guy Mason, the association's president and C.E.O., said in a statement. "I also like to think that we set a new green standard for conferences and trade shows around the world for others to emulate."
