It's not only fitting that Virgin founder and over-the-top businessman Sir Richard Branson would host a launch event that's beyond your standard drinks-and-pitch drill. It's expected. Segal Communications' Laura Fischer planned a launch that treated both male and female attendees to some titillating eye candy. The risqu? focal point: a nearly-nude model from Gibson Modeling being painted red to match the colour of Virgin's logo.
Gibson also provided female models in tight red and white leather nurse uniforms to suit the colour scheme. The models danced and mingled while their topless, buff-bodied male counterparts ushered guests into the main area. Fischer said: "The nurse costumes impressed that Virgin is the cure for the catch behind many other companies"—as in the hidden catch in other companies' calling plans.
On the club's second floor, tables were topped with candles complemented by red hanging lights provided by Parallel Productions. Guests got cozy and munched on pad Thai, sweet potato fries, apricot brie bundles, and other bites from Marigolds & Onions. They also had the opportunity to unwind with massages offered by Diesel Fitness and to take in a full club experience, complete with DJ Matt C blasting beats for the throng of partygoers below.
—Andre Bharti
