BizBash
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
Topics
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • Industry Buzz
  • BizBash Lists
Resources
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
User Tools
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • About Us
  • Advertise
  • Get Featured
  • Press Releases
  • Newsletter Signup
  • Subscribe to Magazine
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
  1. Venues & Destinations
  2. Canada
  3. Toronto

Island Getaway

To mark the first day of summer, Malibu Rum hosted a cocktail reception for the media and a Spirit of Summer concert—for 1,200 fans—featuring a performance by the band Bedouin Soundclash on Toronto's Centre Island.

Susan O'Neill
June 24, 2008
To mark the arrival of summer, Malibu Rum threw a concert on Toronto's Centre Island complete with tropical cocktails and a performance by the band Bedouin Soundclash. “Malibu is a summer brand and it’s from Barbados, so that always inspires us,” Kirsten Devitt, the company's brand manager, said at Friday's event. “We thought we’d come out here because of Malibu being from the islands. What better place than the Toronto Island to have a little party?”

Malibu partnered with radio station Flow 93.5, Bedouin Soundclash, and the Toronto Institute of Bartending for the event, which included a free evening concert for 1,200 people at the Paradise Restaurant & Event Venue. “We wanted to keep it kind of intimate,” Devitt said. The company also invited the media to an afternoon cocktail reception to sample drinks created by bartender Brad Gubbins—including a Bedouin Soundclash cocktail—and to listen in during the band's sound check. “We thought it would be fun to do something in the afternoon and try some cocktails,” she said.Malibu issued the tickets for the concert through mobile ticketing. Fans simply had to text the word ‘ticket’ to 212121—in honour of June 21, the first day of summer. “We've done some stuff in years prior to celebrate the first day of summer, but this is the first concert we’ve done. We thought about different bands,” Devitt said, adding that Bedouin Soundclash seemed an appropriate fit given the reggae influences in their music. “They just worked on a couple of levels,” she said.

Thanks to the Malibu bus, which sat adjacent to the ferry dock, getting supplies and equipment over to the island wasn’t a big hassle, Devitt added. “We loaded it up with all of our goodies [on Thursday morning] and brought it over. So it made it easy.”
Malibu branding at the Paradise Restaurant
Malibu branding at the Paradise Restaurant
Photo: BizBash
Malibu Rum banners decorated the white fences along the water's edge outside the Paradise Restaurant & Event Venue.
Malibu Rum banners decorated the white fences along the water's edge outside the Paradise Restaurant & Event Venue.
Photo: BizBash
The Malibu Rum bus sat adjacent to the ferry dock on Toronto's Centre Island.
The Malibu Rum bus sat adjacent to the ferry dock on Toronto's Centre Island.
Photo: BizBash
The Toronto skyline served as a backdrop for Malibu Rum's Spirit of Summer concert, which drew 1,200 attendees.
The Toronto skyline served as a backdrop for Malibu Rum's Spirit of Summer concert, which drew 1,200 attendees.
Photo: BizBash
The band tested its equipment during an afternoon sound check on the patio.
The band tested its equipment during an afternoon sound check on the patio.
Photo: BizBash
Band members Jay Malinowski and Eon Sinclair made a Bedouin Soundclash cocktail with Brad Gubbins, an instructor with the Toronto Institute of Bartending.
Band members Jay Malinowski and Eon Sinclair made a Bedouin Soundclash cocktail with Brad Gubbins, an instructor with the Toronto Institute of Bartending.
Photo: BizBash
Patio umbrellas bearing the Malibu Rum logo provided shade at tables set up around the venue.
Patio umbrellas bearing the Malibu Rum logo provided shade at tables set up around the venue.
Photo: BizBash
Latest in Toronto
Warwick Le Crystal – Montréal
Canada
5 New Venues in East Canada for Fall 2023 Meetings and Events
Great Canadian Casino Resort Toronto
Canada
6 New Venues in East Canada for Summer 2023 Meetings and Events
Hyatt Centric Ville-Marie Montréal
Canada
5 New Venues in East Canada for Spring 2023 Meetings and Events
Muir, Autograph Collection
Canada
5 New Venues in East Canada for Fall 2022 Meetings and Events
Related Stories
The Lingerie Française fashion show
Toronto
Sneak Peek
EcoCabs outside the Drake Hotel
Toronto
Eating Locally
A rendering of the Hilton Garden Inn
Toronto
New Hilton Garden Inn to Include Two Meeting Spaces
Pride Week co-chair Mark Singh
Toronto
Mark Singh Gets Ready for the 28th Annual Toronto Pride Week
More in Toronto
Canada
5 New Venues in East Canada for Fall 2023 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in East Canada.
Warwick Le Crystal – Montréal
Canada
6 New Venues in East Canada for Summer 2023 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in East Canada.
Great Canadian Casino Resort Toronto
Canada
5 New Venues in East Canada for Spring 2023 Meetings and Events
Take an inside look at these trending restaurants, resorts, meeting and event spaces, and more recently opened in East Canada.
Hyatt Centric Ville-Marie Montréal
Canada
5 New Venues in East Canada for Fall 2022 Meetings and Events
Take a peek at these buzz-worthy restaurants, hotels, meetings and event spaces, and more recently opened in East Canada.
Muir, Autograph Collection
Toronto
9 New Venues in Toronto for Summer 2022 Meetings and Events
Take a peek at these buzz-worthy restaurants, hotels, meetings and event spaces, and more recently opened in Toronto.
Altea Active Liberty Village
Toronto
10 New Venues in Toronto for Spring 2022 Meetings and Events
Take a peek at these buzz-worthy restaurants, hotels, meeting and event spaces and more recently opened in Toronto.
Gladstone House
Most Popular
Strategy
How to Keep Sponsors Happy—Without Sacrificing an Event's Integrity
Event Production & Fabrication
Robin Hood's 2025 Benefit Gala Had the Home Field Advantage—How a Sports Theme Helped Raise $72 Million
Experiential Marketing, Activations & Sponsorships
Netflix Rebuilds a Bookstore for 'YOU' Fan Experience—See Inside Joe Goldberg's Twisted Reality
Sports
Why More and More Brands Are Sponsoring Women's Sports Leagues
Meetings
What You Might Have Missed From the 2025 Upfront Season
Food Trends
Event Profs Share the Catering Moments They’ll Never Forget
Toronto
10 New Venues in Toronto for Fall 2021 Meetings and Events
Take a peek at these buzz-worthy restaurants, hotels, meeting and event spaces and more recently opened in Toronto.
Harriet's Toronto
Toronto
5 New Venues in Toronto for Summer 2021 Meetings and Events
Take a peek at these buzz-worthy restaurants, hotels, meeting and event spaces and more recently opened in Toronto.
Lavender Menace
Event Production & Fabrication
How Pride Toronto Plans to Pull Off a 'Phygital' Festival
The 40-year-old festival's executive director explains how the team is hosting over 70 individual events, including weekly online programming, a virtual parade and a series of physically distanced art installations.
Trans Pride, seen here in 2019, will take place virtually this year along with Dyke Pride and the Pride Parade.
Toronto
5 New Venues in Toronto for Spring 2021 Meetings and Events
Take a peek at these buzz-worthy restaurants, hotels, meeting and event spaces and more that recently opened in Toronto.
Minami Toronto
North America
18 Most Anticipated Event Venues in Canada for 2021
These soon-to-open hotels, restaurants and other event venues are ideal spots for your 2021 gatherings.
W Toronto's rooftop bar and restaurant
Canada
This Week in Canada: a Scuba Santa Show, Massey Hall’s Massive Renovation, Canadian Live Music Initiatives, and More
BizBash's new Canada-focused column covers the week's biggest event news.
For its 15th year, Montreal’s electronic dance party Igloofest is being moved online from Jan. 14 to Feb. 6, 2021.
Page 1 of 83
Next Page
BizBash
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  1. Privacy Policy
  2. CCPA: Do Not Sell My Personal Info
  3. Contact Us
  4. Site Map
© 2025 Connect Biz, LLC. All rights reserved.