On April 10, Contempo Media took over two floors of the Trump International Hotel & Tower Toronto to celebrate the launch of two new magazines. On the 10th floor, a celebration for Sharp magazine's The Book for Men had Jaguar cars, a chef carving station, and a mini-golf putting green. Meanwhile, the hotel's ninth floor had a far more feminine vibe. Showcasing the media group's new S magazine, which is geared toward women, the activation had hairstyling stations, giant paper flowers, and shoes made out of chocolate.
Here's a look at how the event, produced by Candice & Alison, targeted two audiences at once.
Decked with oversize paper flowers, an elaborate sweets display held trifles such as cupcakes and shoes made out of chocolate.
Photo: George Pimentel
With enlarged images from the editorial features in the new S magazine, the ninth floor had an all-red color scheme.
Photo: George Pimentel
Hairstylists were on hand to touch up guests' coifs.
Photo: George Pimentel
On the 10th floor, a putting station let guests play a little golf.
Photo: George Pimentel
Men's fashions were also on display at the showcase for The Book for Men.
Photo: George Pimentel
In the more masculine event space, chefs carved meats for guests.
Photo: George Pimentel
Display vehicles from Jaguar filled the hotel's portico.
Photo: George Pimentel
There were also two separate gift bags. The bag promoting S magazine (left) was stuffed with beauty products, while Sharp magazine's bag had grooming goodies for men.
Photo: George Pimentel
