This week's roundup includes Swarovski's bedazzled ice pop at the jewelry brand's pop-up in Vancouver; a fairytale-theme candy house at Canadian Opera Company's Operanation benefit; goat yoga at C2 Montréal; and Moet & Chandon's augmented-reality vending machine photo booth in San Diego.
Swarovski No Regrets Pop-Up

In anticipation of the start of summer, Swarovski held a colorful consumer pop-up May 22 to 26 at Pacific Design Centre in Vancouver. The pop-up featured Instagram-worthy visuals and photo areas, including a branded bicycle. The pink and turquoise bike held props and faux ice cream cones covered in the brand’s new summer pieces. Swarovski produced and designed the pop-up in house.
Photo: Rob Trendiak
Swarovski No Regrets Pop-Up

Passersby could pose for photos with a bedazzled pink and yellow ice pop. The pop-up gave away special-edition Swarovski products and had influencers on site to interact with guests. The experience also took place in Santa Monica, New York, and Miami.
Photo: Rob Trendiak
Constellation Energy Activation at P.G.A. Championship

For the 101st P.G.A. Championship, which took place at Bethpage Black Golf Course in Long Island, New York, earlier this month, Lacy Maxwell Experiential was brought in by CAA to produce an activation for Constellation, the official energy partner of the event. The activation featured 50,000 colorful golf tees, which attendees could symbolically place in front of a pledge wall. For every pledge, Constellation donated $10 (and up to $50,000) to Solar One N.Y.C., a sustainable education resource.
Photo: Courtesy of Lacy Maxwell Experiential
Operanation: Tall Tales

The Canadian Opera Company’s 15th annual fund-raising gala took place May 16 at the Four Seasons Centre for the Performing Arts. To complement the event’s whimsical fairytale theme, the Canadian Opera Company’s props department designed a candy house, which featured a facade with marshmallows from the Sweet Retreat.
Photo: Gaetz Photography
C2 Montréal

The eighth edition of international business conference C2 took place May 22 to 24 at Grandé Studios. One of the first C2 Village experiences guests encountered was goat yoga, which was held at the Community Garden by Facebook. Along with yoga sessions, guests could also use the space to relax and pet (or take selfies with) goats. See more: 16 Creative Highlights From a Revamped C2 Montréal
Photo: Jimmy Hamelin
C2 Montréal

The Alter Ego lab asked attendees to break away from how they perceive themselves, with the goal of making bolder decisions. The three-step experience was held in a mirrored, infinity-style space. Attendees were invited to connect with their alternate persona; develop the character’s identity by drawing on the mirror; and finally, embody their new alter ego. See more: 16 Creative Highlights From a Revamped C2 Montréal
Photo: Agnieszka Stalkoper
C2 Montréal

Montréal is known as a city of arts and creativity, and this was exemplified with a group of roving acrobats that “inhabited” the three-day conference. Performance troupe the Spirits appeared from the ceiling throughout the event, dressed in 19th-century industrial attire that paid homage to Grandé Studios’ history. The venue is located on the grounds of the former Grand Trunk Railway yards and shops, which opened in the mid-1850s and was once home to the largest train repair shop in Canada. See more: 16 Creative Highlights From a Revamped C2 Montréal
Photo: Arianne Bergeron
Discover This Way by Renaissance Hotels

For its new "Discover This Way" marketing campaign, Renaissance Hotels hosted a daylong experience in New York on May 16 designed to take guests on a journey through the neighborhood, highlighting local attractions near the brand's upcoming Renaissance Harlem Hotel. To emphasize the area's rich artistic history, graffiti signage displayed the campaign's slogan. See more: 5 Cool Ways to Use Graffiti at Events
Photo: Courtesy of Renaissance Hotels
Moet & Chandon’s Augmented-Reality Vending Machine

Moet & Chandon launched a new augmented-reality photo booth version of its champagne vending machine, which features Moet’s limited-edition “Living Ties” Impérial Rosé collection. Making its debut at the Pendry in San Diego, the new vending machine combines facial recognition and video, along with custom backgrounds, so guests can share augmented reality-enabled ecards. The original version of the vending machine can be found at Mama Lion in Los Angeles; the Ritz-Carlton, New Orleans; the Dalmar Hotel in Fort Lauderdale; and even Kris Jenner’s home. See more: 9 Clever Cocktail Stations and Displays for Summer Events
Photo: Courtesy of Moet & Chandon
Fun Luge

A portable ice luge created by New York-based ice-carving studio Okamoto Studio, the Fun Luge is a smaller version of the giant branded ones often found at corporate events. More than 50 designs are available for occasions such as birthdays, New Year’s Eve, bachelorette parties, and more. Each Fun Luge ($220) measures 24 inches high, 15 inches wide, and 15 inches deep, and comes with a battery-powered LED light with eight different settings. Customers can pick up at Okamoto Studio in Long Island City or have it delivered within the five boroughs for a delivery fee. See more: 9 Clever Cocktail Stations and Displays for Summer Events
Photo: Courtesy of Okamoto Studio